Operation Cum. Marketing Director

Recruitment Agency Operations cum Marketing Director(Myanmar Focused) role. The scope combines agency operations, businessdevelopment, client management, recruitment delivery, and marketing leadership.

Recruitment Agency Operations cum Marketing Director(Myanmar Focused)

Position Summary

The Recruitment Agency Operations cum Marketing Director isresponsible for leading the overall operations, growth, and profitability ofthe company's recruitment and manpower services business in Myanmar. The role overseesrecruitment delivery, client acquisition, marketing strategy, regulatorycompliance, team management, and business expansion initiatives to ensuresustainable growth and service excellence.

The position serves as a key member of the leadership team,driving both operational efficiency and commercial success while strengtheningthe company's market presence and reputation within Myanmar and across regionalmarkets.

Key Responsibilities

1. Business Operations & Leadership

• Lead and manage the day-to-day operations of the recruitment agency in Myanmar.
• Develop and implement business strategies to achieve revenue, profitability, and growth targets.
• Establish operational policies, procedures, and performance standards to ensure service quality and efficiency.
• Monitor business performance, key operational metrics, and financial results.
• Ensure effective workforce planning, resource allocation, and budget management.
• Drive continuous improvement initiatives to enhance productivity and customer satisfaction.

2. Recruitment & Talent Acquisition Management

• Oversee end-to-end recruitment services for local and overseas clients.
• Ensure timely fulfillment of staffing requirements across various industries and job categories.
• Develop sourcing strategies to attract qualified candidates and build talent pipelines.
• Monitor recruitment KPIs, including placement success rate, time-to-fill, and client satisfaction.
• Maintain high standards of candidate screening, interviewing, and selection processes.
• Ensure compliance with labor regulations, recruitment agency licensing requirements, and ethical recruitment practices.

3. Business Development & Client RelationshipManagement

• Identify and secure new business opportunities within Myanmar and overseas markets.
• Build and maintain strong relationships with corporate clients, government agencies, and strategic partners.
• Lead contract negotiations, service agreements, and commercial discussions.
• Develop key account management strategies to improve client retention and revenue growth.
• Represent the company at industry events, networking functions, and business forums.

4. Marketing Strategy & Brand Development

• Develop and execute comprehensive marketing strategies to promote the company's recruitment and manpower services.
• Strengthen brand awareness and market positioning within Myanmar.
• Oversee digital marketing, social media, content creation, public relations, and advertising activities.
• Design and execute lead generation campaigns to support business development objectives.
• Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
• Establish marketing KPIs and regularly evaluate campaign effectiveness and return on investment.

5. Regulatory Compliance & Governance

• Ensure compliance with all Myanmar labor laws, recruitment regulations, licensing requirements, and government policies.
• Maintain relationships with relevant ministries, regulatory authorities, and industry associations.
• Oversee documentation, reporting, and audit requirements.
• Ensure ethical recruitment standards and compliance with international labor practices.

6. Team Leadership & Talent Development

• Lead, mentor, and develop recruitment consultants, operations personnel, and marketing staff.
• Establish performance objectives and accountability measures across the organization.
• Promote a high-performance culture focused on customer service, ethical conduct, and business growth.
• Support succession planning, employee engagement, and professional development initiatives.

Requirements

Proficient in spoken and written Burmese (Myanmar language) to communicate with Myanmar domestic helpers, overseas recruitment agencies, and business partners.

Experience in maid agency operations, recruitment, customer service, or a related field is preferred.

Strong interpersonal, negotiation, and communication skills.

Education

• Bachelor's Degree in Business Administration, Marketing, Human Resources, Management, or a related field.
• Master's Degree or professional qualifications will be an advantage.

Experience

• Minimum 5 years of relevant experience in recruitment, manpower services, staffing, or related industries.
• Minimum 5 years in a senior management or leadership role.
• Proven experience in both recruitment operations and business development.
• Strong understanding of Myanmar recruitment market, labor regulations, and business environment.
• Demonstrated experience in developing and executing successful marketing and growth strategies.

Skills & Competencies

• Strong leadership and people management capabilities.
• Excellent business development and client relationship management skills.
• Strategic thinking with strong commercial and financial acumen.
• Strong communication and negotiation skills in Myanmar and English.
• Experience managing budgets, KPIs, and operational performance metrics.
• Knowledge of digital marketing, social media marketing, and lead generation practices.
• Ability to work effectively with government authorities, corporate clients, and external stakeholders.

Preferred Qualifications

• Extensive network within Myanmar's business and HR community.
• Experience supporting overseas recruitment and cross-border manpower placement.
• Familiarity with ASEAN labor markets and international recruitment practices.
• Existing relationships with employers in key sectors such as energy, construction, manufacturing, logistics, marine, and services industries.

Success Measures

The successful candidate will be accountable for:

• Annual revenue and profitability growth.
• Client acquisition and retention rates.
• Recruitment fulfillment performance.
• Brand visibility and market share growth.
• Regulatory compliance performance.
• Employee engagement and team development.
• Customer satisfaction and service quality standards.