Optimization Consultant
Summary
Designs and executes A/B testing and personalization strategies for clients using tools like Optimizely or Google Optimize to boost conversion rates and deliver 10x ROI.
The Optimisation Consultant is there to create, drive and deliver a conversion optimisation strategy that provides return on investment for our clients using our Lean Convert Delivery Framework. The main goal for this role is to drive a strategy that delivers 95% - 105% of the contract bought by the client, other essential outcomes are ROI through Experimentation and Personalisation of 10x investment.
- Must have 2-3 years minimum demonstrable knowledge running optimisation programs
- Must have working knowledge of at least one of the following tools : Optimizely, Oracle
- Maxymiser, Adobe Target, Monetate, Dynamic Yield, AB Tasty, VWO, Google Optimize or any other testing platform.
- Must have working knowledge of Web Analytics – GA or Adobe
- Must have clear demonstrable knowledge of the statistical measures and pro’s cons of how to define well run experiments
Nice to have
- Hands on knowledge and experience of Session Cam, Content Square,
- Decibel Insight or other behavioral tracking tools.