Overseas Advertising Data Strategy Product Manager
Posted
Roles &Responsibilities
- Own data analysis and strategy optimization for the overseas ad network, leveraging
advertiser and industry insights to drive improvements in ROAS, LTV, and scalability; - Work closely with Data Science and Recommendation teams to analyze
multi-source data, identify key drivers, and design scalable 2. strategies
(e.g., bidding, budget allocation, cold start), while building reusable methodologies; - Lead the development of inhouse data diagnostics platform, to enable efficient issue
diagnosis and data-driven decision-making;
Preferred Qualifications
- 8+ years of experience in advertising or data-related roles,
with strong analytical skills and solid understanding of ad recommendation systems;
gaming/data science background is a plus; - Fluent in English, able to collaborate with global teams and handle a fast-paced,
high-pressure environment; - Strong cross-functional collaboration skills, with a result-driven mindset and strong ownership;