Paid Ads/Programmatic Specialist
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Job Title: Paid Ads Manager
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels.
In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns.
Key Responsibilities
Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
Document workflows, optimization processes, and best practices to support consistency and scalability
Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
Stay current on platform updates, policy changes, and industry best practices
Required Qualifications
Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)
Working knowledge of GA4, conversion tracking, and attribution fundamentals
Experience working in an Agency environment
Experience using automated bidding and conversion-focused strategies
Strong analytical skills and comfort interpreting performance data
Experience managing Meta Ads campaigns, including basic creative testing
Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered
Preferred Qualifications
Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners
Experience with Google Local Services Ads (LSA)
Familiarity with WhatConverts or similar lead-tracking platforms
Working knowledge of Google Tag Manager
Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)
Exposure to AI or automation tools used in paid media workflows
Tools & Technology
Google Ads, Meta Ads Manager
Google Analytics (GA4)
Google Local Services Ads (LSA)
Reporting and automation tools (e.g., Looker Studio or similar)
Lead tracking platforms (e.g., WhatConverts or similar)
Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps, the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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