Paid Media Buyer
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is seeking a Paid Media Buyer to manage and optimize paid advertising campaigns across a growing portfolio of legal client accounts. The organization is focused on delivering measurable lead generation results through performance marketing, data-driven optimization, and high-quality creative execution. As the client portfolio expands, they are looking for a proactive marketing professional who can take ownership of Meta Ads performance while collaborating closely with creative, analytics, and account management teams.
Role Overview
The Paid Media Buyer will be responsible for managing, optimizing, and scaling paid advertising campaigns across Meta Ads for multiple legal client accounts. The Paid Media Buyer will oversee campaign execution, budget management, creative testing, reporting, and performance optimization while collaborating with internal teams to continuously improve lead generation results. This role is ideal for someone who enjoys combining analytical thinking with creative execution and is comfortable leveraging AI tools to improve campaign efficiency and scalability.
Location
Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Paid Media Management & CPL Optimization
Manage campaign setup, audience targeting, and day-to-day optimization across Meta Ads accounts.
Oversee monthly advertising budgets exceeding $20,000 per account.
Conduct A/B testing across creatives, audiences, placements, and campaign structures.
Expand campaigns into additional paid channels such as TikTok, YouTube, and Google Ads as business needs evolve.
Ensure campaigns comply with advertising platform policies and industry regulations.
Creative & Copy Development
Develop high-performing static and video advertisements.
Create and optimize creative assets using Canva, AI tools, and other creative platforms.
Source User-Generated Content (UGC) creators or implement AI-generated UGC where appropriate.
Write compelling ad copy, hooks, headlines, and voice-over scripts.
Develop custom creative concepts that support continuous testing and optimization.
Reporting & Analytics
Monitor campaign performance using Meta Ads Manager and Google Analytics.
Track key metrics including CPL, CTR, ROAS, and conversions.
Build dashboards and provide actionable performance insights.
Identify campaign issues and proactively recommend optimization strategies.
Client Communication & Collaboration
Provide campaign updates to account managers and clients.
Collaborate with creative, analytics, and content teams to align campaign execution.
Coordinate creative refresh cycles and reporting initiatives.
Support successful communication between internal teams and clients.
AI-Enabled Optimization
Utilize AI tools to improve audience segmentation, campaign testing, and reporting.
Identify automation opportunities that improve campaign efficiency.
Leverage AI-powered workflows to streamline repetitive marketing tasks.
Qualifications
Experience
3+ years of hands-on experience managing Meta Ads or paid digital media campaigns.
Experience managing advertising budgets of $20,000+ per month per account.
Experience optimizing paid media campaigns for lead generation.
Experience conducting A/B testing across paid advertising campaigns.
Experience creating or collaborating on UGC and paid social creatives.
Experience in personal injury, financial services, or local service lead generation is preferred.
Skills
Strong understanding of Meta Ads campaign management and optimization.
Strong analytical skills with the ability to interpret campaign performance data.
Excellent copywriting skills for paid advertising.
Ability to develop creative concepts that improve campaign performance.
Strong communication and stakeholder management skills.
Ability to manage multiple client accounts simultaneously.
Experience with Meta Ads Manager.
Experience with Google Analytics.
Experience with Canva.
Experience with AI content generation tools.
Experience with Claude.
Experience with Grok.
Experience with n8n.
Experience with A/B testing methodologies.
Familiarity with TikTok Ads, Google Ads, and YouTube Ads is preferred.
What Success Looks Like
Paid campaigns consistently achieve or exceed CPL and ROAS goals.
Creative testing produces measurable improvements in campaign performance.
Campaign performance improves month over month through continuous optimization.
Additional client accounts and advertising platforms are successfully onboarded.
Reporting remains accurate, transparent, and actionable.
Strong collaboration is maintained across internal teams and client stakeholders.
Opportunity
This is an exciting opportunity to take ownership of paid media campaigns across a growing portfolio of legal clients. As the Paid Media Buyer, you'll manage significant advertising budgets, influence creative strategy, leverage AI-powered marketing tools, and play a key role in driving measurable business growth while expanding your responsibilities across multiple platforms and accounts.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
As published by ashby
Full Name:, Email:, Resume:, What country will you be working from?
- Phone Number:
- What is your level of English proficiency? choose one
- What's your expected monthly compensation in USD for a 40h/week (full-time) role?
- What's your expected monthly compensation in USD for a 20h/week (part-time) role? optional
- Are you available to work 9 AM - 5 PM EST? yes / no
- Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? yes / no
- Were you referred by a current Scale Army contractor? If yes, please add their full name. written answer · optional
- Please provide a portfolio, case study, or examples of paid media campaigns you've managed. If possible, include campaign objectives, advertising platforms used, creative examples, testing strategies, budget size, and measurable results such as CPL, CTR, ROAS, or conversion improvements. written answer
- How many years of professional experience do you have managing Meta Ads or paid digital media campaigns? choose one
- Tell us about a Meta Ads campaign you managed with a significant advertising budget. What objectives were you targeting, what optimizations did you make, and what results did you achieve? written answer
- Describe your experience creating or collaborating on high-performing paid social creatives. How did you use creative testing, copywriting, or UGC to improve campaign performance? written answer
- This role requires managing multiple client accounts while continuously optimizing campaign performance. Tell us about a time you balanced multiple campaigns, identified performance issues, and implemented data-driven improvements that produced measurable results. written answer
- Which of the following tools and platforms have you used professionally? choose any
- How do you use AI in your work? written answer
- What is the largest monthly advertising budget you have personally managed for a single account? choose one
- Please provide a list of your performance metrics, along with results and examples from campaigns you've worked on before. written answer
- Do you have hands-on experience writing ad copy for specific offers, creating ad scripts and headlines, determining campaign angles, and managing advertising budgets efficiently without unnecessary spend? yes / no · optional
- Did you submit your video using the same email you are entering in this application form? yes / no
- I’d like to stay in touch! Please send me job opportunities, updates, and relevant news from Scale Army Careers. I can unsubscribe anytime. choose any
- Are you comfortable with us using your video for marketing purposes (ex: social, web, email, etc.) to help more hiring managers see your application? yes / no