Paid Media Creative Strategist

Open 36d

Take a client strategy and design the offer architecture, landing page concept, and funnel flow
Map creative to funnel stage — cold, warm, retargeting — across platforms
Build briefs that designers, editors, and developers can execute against

Write ad copy native to each platform: Google Search (RSA), Google Display, YouTube, Reddit (native), Meta, ChatGPT Ads
Design static ad creative in Canva, Figma, or AI image tools
Write short-form video ad scripts with strong hooks and platform-fit pacing
Direct video ad production: brief editors, oversee deliverables, approve final cuts

Build landing pages in Unbounce, GoHighLevel, Perspective or similar builders for fast deployment.
Brief the design and dev team for custom builds. Know what a good brief looks like
Design quiz qualifiers, lead capture flows, and conversion-focused page structures

Maintain your own swipe files, templates, and creative libraries
Study competitors and category leaders weekly. Stay tuned in to what's working
Iterate on ad performance with the Campaign Manager (you'll see the data, you'll respond to it)

Paid media foundation — 2+ years hands-on with Google Ads and/or Meta Ads. You've built campaigns, not just observed them.
Ad copywriting — Strong portfolio of hooks, body copy, and CTAs across multiple platforms.
Script writing — Short-form video ad scripts with attention to hook, payoff, and platform format.
Design ability — Banner and static ad design in Canva, Figma, or AI image generation tools.
Video creative direction — You can brief, storyboard, and oversee video editors even if you don't edit the final cut yourself.
Landing page builder experience – Unbounce, GoHighLevel, Webflow, Framer
English fluency — Native or near-native written English. You understand North American voice, idioms, and current trends.
Time zone overlap — Eastern Time ± 3 hours. If you're further afield, you must overlap at least half the workday.

$20–$30 USD per hour, based on experience
Starting at 15–20 hours/week with a clear path to full-time within 3–6 months for the right fit
Long-term growth into the Performance Account Manager role — owning client strategy, leading creative, mentoring junior team
Weekly sprints, async-first culture, real ownership over the work
Work directly with the founder/CEO and grow together with emerging company