Paid Media Manager – Gaming & Performance Marketing Focus
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Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks —we’d love to talk.
This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.
Note: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
- Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
- Navigating and reporting with AppsFlyer
- Optimizing around SKAN limitations
- Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
- Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
- Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
- Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
- Run robust A/B and multivariate testing frameworks to maximize performance insights
- Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
- Deliver detailed reports and insights to internal and external stakeholders
Requirements:
- 3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
- Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
- Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
- Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
- Analytical mindset with strong Excel, Google Sheets and platform reporting skills
- Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
- Highly organized, proactive, self-motivated, and a strong team player
- Comfortable navigating ambiguity and driving outcomes in a fast-moving environment
Perks:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
Compensation:
- Commensurate with experience, salary range ($72k-$90k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k
Skills
As published by lever · 6 questions · 6 written answers
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Instagram URL, Twitter URL, GitHub URL, Portfolio URL, References URL, Other website
- What's a potential brand/client that you'd refuse to work with on moral grounds and why?
- You are putting together a media plan for an online casino with a mobile app. You have data on cost per install, first-time depositors, click conversions, view through conversions, how do you think about where to split your budget?
- What’s a lesser-known tactic or platform you’ve used to scale user acquisition profitably? How did you discover it, and what was the outcome?
- Have you ever had to navigate compliance or platform restrictions in a regulated vertical like real money gaming or fintech? How did you balance performance with staying compliant?
- Because of the volume of applications we’re receiving, we do kindly request a specific salary expectation (number), along with an understanding of your desired growth
- Please read, review and confirm that your application adheres to the following statements: I have answered all application questions in full. I wrote this application myself, without using AI tools. I have reviewed the salary range for this role and it fits my expectations.