Paid Media Manager

YPM, Inc. is looking to add an exceptionally talented and experienced Paid Media Manager to join our Digital media team. The ideal candidate will have extensive hands-on experience successfully managing and growing digital campaigns on both Google and Microsoft (Bing) Ads across all campaign types including Search, Display, Performance Max, Local Service Ads, Demand Gen and YouTube Ads. Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team.

This is a great opportunity for someone who is highly organized, proactive, reliable and career-minded to join a dynamic and talented team. A competitive salary and full benefits package are offered.

Key Duties/Responsibilities include but not limited to the following:

• Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
• Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
• Actively test and analyze keywords, bid management, ad copy, & landing pages.
• Adjust all campaigns to align with approved client budgets (monthly and annually).
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows.
• Keep abreast of search engine and PPC industry trends, developments and best practices.
• Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.