Paid Media Operations Specialist, RYNO

• Onboard and offboard paid media clients: Launch new clients onto all contracted platforms using established templates, customizing as needed based on client intake. Launch existing clients onto newly contracted platforms. Offboard canceled clients, ensuring campaign/access deactivation and cross-departmental notification.

• Collaborate for campaign success: Work with the web team to establish proper tracking for all new platforms. Partner with Paid Media Analysts/Strategists and Client Success Managers to align on client goals and evaluate/challenge paid media strategies. Collaborate with the Paid Media Operations Supervisor and Director of Paid Media to address inconsistencies or areas for improvement.

• Support team initiatives: Facilitate and support cross-team initiatives, such as multi-account campaign restructurings or promotions.

• Develop and improve campaign launch processes: Provide thought leadership on building/maintaining best-practice campaign launch templates. Cross-train paid media team members on platform/campaign launches and tracking implementation to support overflow or backfill needs.

• Maintain campaign quality and expertise: Continually audit accounts for best practices, providing constructive feedback and adjustments to the team. Build and deliver ongoing training for Paid Media Analysts/Strategists and Client Success Managers. Stay up-to-date on paid media best practices, tools, and industry trends.

• Other duties as assigned by management

• 1 - 2 years of experience in Paid Media, preferrable within a fast-paced marketing agency setting
• Expertise in Google Ads, Microsoft Ads, and Meta Ads
• Hands-on experience in ad management tools and performance-driven campaigns required
• Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
• Strong attention to detail, organizational and time management abilities
• Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
• Excellent communication skills, both internally and externally
• Proficiency in Microsoft Excel
• Ability to work independently and collaboratively

About RYNO Strategic Solutions:

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.