Paid Media Performance Manager

About the role

Do you want to develop your professional career at Spain's leading private university?

At UAX - Universidad Alfonso X el Sabio, we offer you the opportunity to grow professionally in an organization in full expansion, with a strong commitment to innovation, learning, and social impact. Being part of UAX means contributing to a university community connected to business reality and oriented towards the sustainable development of society.

Working with us is much more than occupying a position: it is joining a project with purpose, where talent is enhanced and commitment, initiative, and teamwork are recognized.

What you'll do

• Define and lead the paid acquisition strategy for the assigned brand.
• Direct management of the monthly/annual budget with a focus on ROI, CPL, and CAC.
• Planning and execution of campaigns in:

• Google Ads (Search, Performance Max, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• TikTok Ads (if applicable)

• Other relevant performance channels depending on the mix.

• Creation of scalable, performance-oriented campaign structures.
• Continuous optimization of bids, audiences, creatives, and landings.
• Exhaustive control of the full funnel.
• Lead the relationship with Paid Media agencies.
• Define clear objectives, KPIs, and SLAs.
• Validate strategies, campaign structures, and optimization proposals.
• Weekly monitoring of performance and lead quality.
• Demand strategic vision and business focus (not just tactical execution).
• Deep analysis of results by channel, campaign, and funnel.
• Development of operational dashboards for daily/weekly monitoring.
• Identification of growth and scalability levers.
• Data quality control alongside analytics (tracking, conversions, attribution).
• Periodic presentation of results to internal stakeholders.
• Close work with teams in:

• Analytics & CRO

• UX/UI

• Content and creativity

What we're looking for

• Mastery of the Paid Media technical ecosystem:

• Conversion tracking

• Enhanced conversions

• Server-side (valued)

• 5+ years of experience in managing performance-oriented Paid Media campaigns.
• Demonstrable experience managing high budgets.
• Advanced proficiency in:

• Google Ads

• Meta Ads

• Tracking and attribution platforms

• Experience leading external agencies.
• Strong orientation toward business and results.
• Advanced analytical capacity.
• Deep knowledge of the digital acquisition funnel.
• Autonomous, structured profile with a high capacity for prioritization.

Experience in highly competitive sectors (education, fintech, insurance, telco, etc.)

• Knowledge of:

• GA4

• Advanced attribution models

• Experience in multi-brand projects.

What you'll get

As a UAX employee, you will be able to enjoy a series of benefits, which we outline below:

• Contract Type: We offer you a permanent full-time contract.
• Flexible remuneration: which you can allocate to health insurance, meal vouchers, childcare vouchers, and transport cards.
• You will be able to enjoy a 70% discount on all UAX degrees, both for yourself and for first-degree relatives.
• Take advantage of all the services and benefits of working on a university campus
• Enjoy the Be Healthy plan with numerous activities for employees such as: running club, pilates classes.
• Discount

About the company & team

• Continuous professional growth: We
• Impact and purpose: Every project has a clear purpose: to improve people's lives through education and innovation.
• A close-knit, collaborative, and demanding culture: You will work with committed and professional teams, in an environment that values excellence without losing sight of closeness and camaraderie.
• Prestige and institutional solidity: You will be part of a leading university, recognized for its academic quality and its transformative approach.