Sr. Ads Manager - Paid | Lahore (On-site | Night Shift) | PKR Salary
About the Company: Hiring for a Certified US-based Digital Marketing
Role Overview - Senior Ads Manager
Why This Role Exists: Paid search is the fastest lever on our clients' lead volume. This role owns a cluster of client accounts end-to-end: strategy, execution, optimization, tracking, and the team that delivers it. You report to the Senior Ads Manager and run your cluster as its single accountable owner.
What You Get
A defined account cluster. Named clients where you are the single owner of paid performance. The monthly managed spend ranges from $300,000 to $500,000
A team. Paid Media Executives and Assistant Managers reporting to you, with authority over their training, standards, and reviews, and hiring input for your cluster.
Budget authority. Pacing, bid strategy, and reallocation decisions within client-approved budgets are yours. Structural budget changes go through the Senior Ads Manager.
Client relationships. You lead weekly and monthly performance calls for your accounts.
What You Own
Paid media strategy and results across Google Ads, Microsoft Ads, and Meta Ads for your cluster
Cost per qualified lead, in dollars, per account against documented baselines
Accurate, validated conversion tracking and reporting: clients must never doubt the numbers on your accounts
Launch QA within your cluster: no campaign goes live without verified tracking and sign-off
Team development: structured reviews, skill-gap plans, and delegation that builds future managers
Structured testing: audiences, creative, landing pages, with documented learnings shared across the department
What You Do NOT Own
Department-level standards and cross-cluster strategy. The Senior Ads Manager owns those; you enforce them within your cluster and feed improvements upward.
SEO and organic. You collaborate with the SEO Manager through the shared blended CPL metric per client.
VIP strategy direction, where the Senior SEM Manager sets it; your team executes the paid side and you own execution quality.
First 90 Days
Day 30: Full audit of your cluster: tracking integrity, wasted spend, structural issues. Baseline CPL documented per account.
Day 60: Corrections live. QA checklist enforced on every launch. First client calls led by you.
Day 90: Measurable CPL improvement on at least two accounts. Team review cycle running. One documented system or workflow improvement shipped.
Non-Negotiable Requirements
6+ years hands-on in paid media in the USA market (Google Ads, Microsoft Ads, Meta Ads), with 2+ years leading people; agency preferred
Proven ownership of budgets and performance outcomes with numbers you can defend
Deep command of GA4, GTM, attribution, and offline conversion tracking; Looker Studio reporting
English communication at 9/10 or above, spoken and written. You lead client calls. Tested with a live simulation during interviews. No exceptions.
Willingness to push back on clients and internally, when the data says so
Deep command of local lead-gen economics: call volume, lead quality, search intent, LSA, P.Max performance benchmarks
KPIs
CPL in dollars and ROI per account vs documented baselines
Budget pacing accuracy and utilization
Tracking accuracy: zero client-questioned reporting incidents caused by ads-side failures
Testing velocity and adopted learnings per quarter
Client retention and satisfaction on your cluster
Team skill progression against documented development plans
Growth Path
This role is the direct feeder to Senior Ads Manager. Readiness is reviewed at months 12 to 18 against cluster results, team maturity, and system strength. The path is real: the department is growing, and we promote owners.
This Role Is Not For You If
You operate campaigns but avoid owning outcomes,
you need constant supervision,
or you dodge hard performance conversations with clients or your team.
Other Details:
Location: Lahore (on-site)
Experience: 6+ years
Timings: 5:00 PM to 2:00 AM/ 6:00 PM to 3:00 AM - Aligned with 08:00 AM – 05:00 PM EST (Slight adjustments during US daylight saving time)
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