Paid Media Specialist (B2B)
This is a remote position.
We are seeking a strategic and results-driven Paid Media Specialist (B2B) to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.
The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.
About My Amazon Guy
My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.
Key Responsibilities
- Performance & Demand Generation
- Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
- Own full-funnel strategy: awareness, consideration, conversion, and retargeting
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
- Leverage attribution models and performance data to guide decisions and forecasting
- Analytics & Optimization
- Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
- Continuously test and optimize creatives, audiences, offers, and landing pages
- Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
- Develop and validate hypotheses through structured A/B testing
- Creative & Messaging Strategy
- Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
- Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
- Guide creative testing frameworks and scaling strategies
- Team Leadership & Operations
- Manage and mentor media buyers and performance marketers
- Support recruitment, onboarding, training, and skill development
- Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
- Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
- Innovation & Growth
- Stay ahead of B2B performance marketing trends, platform updates, and best practices
- Maintain active certifications on Google Ads and Meta platforms
- Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
Requirements
- 3+ years in performance marketing with a strong B2B lead generation focus
- Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
- Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
- Strong understanding of CRO, landing page optimization, and A/B testing
- Experience working with CRM systems and marketing attribution
- Proven leadership experience managing and developing teams
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication, organization, and stakeholder management skills
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement