Paid Media Specialist

Location: Chicago Area (Hybrid)
Salary Range: $75,000 - $85,000 annually

About Gold Eagle

Gold Eagle is an industry-leading manufacturer of automotive aftermarket products trusted by consumers and professionals for generations. Our portfolio includes well-known brands such as STA-BIL®, 303® Products, and Hot Shot’s Secret®, serving automotive enthusiasts, DIYers, outdoor adventurers, and professional users across North America.

At Gold Eagle, we believe diverse perspectives drive innovation and business success. We are committed to fostering an inclusive environment where employees can grow, contribute, and bring their authentic selves to work every day.

Position Summary

Gold Eagle is seeking a Paid Media Specialist to join our growing marketing team. This role is ideal for a data-driven digital marketer with experience managing paid social campaigns and a passion for driving measurable business results.

Reporting to the Digital Marketing Manager, the Paid Media Specialist will help plan, execute, optimize, and analyze paid social campaigns across multiple consumer brands. While the primary focus is on Meta advertising, this role will also collaborate closely with teams across eCommerce, creative, social media, influencer marketing, and brand management to support integrated marketing initiatives that drive awareness, engagement, and sales.

The successful candidate is curious, analytical, collaborative, and eager to test new ideas while contributing to the continued growth of our brands.

What You'll Do

Paid Media Strategy & Execution

• Manage and optimize paid social campaigns across Meta platforms for multiple consumer brands.
• Build campaigns, audiences, tracking frameworks, and reporting within Meta Ads Manager.
• Monitor campaign performance and identify opportunities to improve ROAS, CTR, CPC, conversion rate, and overall efficiency.
• Manage budgets and spending to maximize performance against business objectives.
• Develop audience targeting and retargeting strategies to support acquisition, engagement, and retention goals.
• Support paid media initiatives that drive traffic and sales across Amazon and direct-to-consumer eCommerce channels.
• Partner with cross-functional teams to ensure campaigns align with broader marketing and business goals.

Creative Development & Campaign Support

• Collaborate with creative, brand, and marketing teams to develop compelling, performance-focused advertising content.
• Identify creative concepts, content opportunities, and emerging trends that resonate with target audiences.
• Assist in planning and coordinating content creation efforts, including photo and video shoots.
• Support influencer, creator, and user-generated content initiatives that enhance brand visibility and engagement.
• Contribute to seasonal promotions, product launches, and integrated marketing campaigns.

Analytics & Optimization

• Analyze campaign performance and translate data into actionable recommendations.
• Create reporting dashboards and performance summaries for stakeholders.
• Conduct testing of audiences, creative assets, placements, and campaign structures to drive continuous improvement.
• Stay informed on evolving digital marketing best practices, platform updates, and consumer trends.