Paid Media Specialist (Meta, Instagram, LinkedIn & TikTok)

About the Role

We are hiring a Paid Media Specialist to own paid social strategy and execution across Meta (Facebook & Instagram), LinkedIn, and TikTok, from media planning and ad setup through optimisation, reporting, and dashboards.

Job Details

• Employment type: Full-time
• Location: Singapore
• Experience: 3–5 years in media buying, digital ad strategy, and campaign execution across Meta/Instagram, LinkedIn, and TikTok.

Key Responsibilities

• Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok.
• Configure ads, build target audiences, and execute campaigns across all three platforms.
• Test and optimise creative formats, audiences, placements, messaging, and spend for ROI.
• Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate.
• Compare pre/post-campaign and organic/paid results; maintain a performance dashboard.

Requirements & Qualifications

• Minimum 3 to 5 years of proven experience in media buying, digital ad strategy, and campaign execution.
• Strong hands-on experience with Meta Ads Manager (Facebook & Instagram), LinkedIn Campaign Manager, and TikTok Ads Manager.
• Ability to manage budgets, optimise for ROI, analyse data, maintain dashboards, and communicate strategies and performance reports.