Paid Media Specialist (Part-time)
Description
Hi there! We are South, and we are looking for a Paid Media Specialist (Part-time)!
Note to Applicants:
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Eligibility: This position is open to candidates residing in Latin America.
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Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
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Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, we will give priority to candidates who provide a video presentation.
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Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.
- Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂
About the Role
We're looking for a results-driven Paid Media professional to lead and optimize our paid acquisition strategy across Google Ads, LinkedIn Ads, and Meta Ads. This role owns the full funnel — from ad spend to pipeline impact — and works closely with design, content, and sales to turn budget into revenue.
Responsibilities
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max), LinkedIn Ads, and Meta Ads
- Manage the advertising budget and allocate spend across channels based on performance
- Define audiences, segmentation, and bidding strategies for each platform
- Create and test copy, creative, and landing page variations in collaboration with the design and content teams
- Set up and maintain conversion tracking (Google Tag Manager, pixels, Conversions API, UTMs)
- Analyze full-funnel metrics — from impression to booked meeting or closed deal
- Report on results with a focus on cost per lead, cost per meeting, and ROAS
- Propose and continuously run A/B tests (audiences, formats, copy, landing pages)
- Coordinate with the sales team to close the loop between ad spend and revenue
Requirements
- 3+ years of experience managing paid campaigns in B2B environments
- Advanced proficiency in Google Ads, LinkedIn Campaign Manager, and Meta Business Suite
- Proven experience managing significant budgets (not just test campaigns)
- Solid knowledge of tracking and attribution: GTM, pixels, CAPI, attribution models
- Strong analytical skills to make data-driven decisions, not assumptions
- Experience working with CRMs (HubSpot, Salesforce, or similar) to measure real pipeline impact
- Advanced English (target market is the US)
Nice to Have
- Experience with BI tools or dashboards (Looker Studio, Supermetrics, etc.)
- Knowledge of Account-Based Marketing (ABM) strategies
- Experience with Webflow or other landing page tools
- Background working at startups, staffing agencies, or B2B SaaS companies
If this opportunity sounds good to you, send us your resume!