Paid Media Specialist
Join Vylor—Powering the Future of Agriculture
At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.
Join us to help scale innovation globally and shape what’s next in crop science.
Vylor is seeking a Paid Media Specialist to join our in-house marketing communications agency. This position will support integrated campaigns that span programmatic, endemic, native, print, radio, and TV channels. The ideal candidate will bring a performance-first mindset, an eye for detail, and the technical capabilities to execute complex media plans from launch to post-campaign analysis.
The role will be responsible for executing, tracking, optimizing, and reporting on multi-channel paid media campaigns designed to drive brand awareness, lead generation, and conversion across the Vylor seed brands including Pioneer, Brevant, Hoegemeyer, AgVenture and Licensing & Distribution. This includes digital platforms like Google Ads, DV360, The Trade Desk, Meta —as well as traditional media buys.
This role requires cross-functional collaboration, data fluency, and experience executing media campaigns across diverse platforms and formats.
What You'll Do:
Paid Media Campaign Execution
- Support paid media campaign development across digital and traditional platforms:
- Programmatic: Display, OTT/CTV, audio, video
- Endemic & Native: Ag publishers, sponsored content
- Traditional: TV, radio, print
- Partner with the Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals
- Traffic the creative assets for paid media buys
- Work with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables
Implementation & Tracking
- Set up tracking infrastructure:
- Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
- Ensure end-to-end visibility across paid media and downstream lead activity
- Assist with media trafficking and QA to ensure flawless execution
- Collaborate with analytics team to ensure consistent tagging for dashboards and reporting
Performance Monitoring & Optimization
- Recommend adjustments to targeting, placements, creative, and bidding strategies
- Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
- Identify and share insights, learnings, and opportunities to increase effectiveness
Cross-Functional Collaboration
- Partner with strategic marketing communications, content, creative, and analytics teams to support integrated campaign goals
- Communicate results and recommendations in both technical and business terms
- Participate in regular calls and meetings with internal stakeholders and agency partners
What You'll Need:
Education:
Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications.
Experience:
Two or more years of experience executing digital and/or traditional media campaigns
- Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
- Familiarity with traditional media buying (TV, radio, print) and media planning process
- Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks)
- Strong proficiency in Excel/Google Sheets and data analysis tools
- Ability to manage multiple campaigns, timelines, and priorities
Preferred:
- Experience with ag-specific or B2B media channels, including endemic publishers
- Knowledge of marketing funnel strategy and campaign KPIs (e.g., CTR, CPA, ROAS, reach)
- Familiarity with media buying platforms, creative specs, and trafficking best practices
- Strong attention to detail and project management skills
#LI-CK1
Benefits – How We’ll Support You:
- Numerous development opportunities offered to build your skills
- Be part of a company with a higher purpose and contribute to making the world a better place
- Health benefits for you and your family on your first day of employment
- Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
- Excellent parental leave which includes a minimum of 16 weeks for mother and father
- Future planning with our competitive retirement savings plan and tuition reimbursement program
- Learn more about our total rewards package here - Corteva Benefits
- Check out life at Vylor!
Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.