Paid Search Coordinator

Paid Search Coordinator
Location: Onsite hybrid in Culver City, CA
Schedule: 40 hours
Duration: 6 months
Pay: $68-$70.90 DOE

The Planet Group is looking for a Paid Search Coordinator to join our well-known Fortune 500 client on a 4-months contract, working a hybrid onsite schedule out of Culver City, CA.

Paid Search Coordinator | Qualifications:

• 5+ years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations).
• Deep, demonstrable expertise in Google Ads -- Search, Shopping, and Performance Max.
• Strong Excel/Google Sheets/Numbers skills (pivot tables, VLOOKUP/ XLOOKUP minimum).
• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager.
• Familiarity with bid management/automation tools.
• Comfortable working across multiple country accounts/lines of business concurrently.
• Strong written and verbal communication skills for client-facing reporting.
• Attention to detail with strong organizational and time management / prioritization skills.
• Highly motivated with ability to thrive in a fluid, demanding, fastpaced environment.

Paid Search Coordinator | Description:

• Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
• Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
• Help compile weekly/monthly reporting -- pull data, provide light analysis, and translate performance into digestible insights
• Suggest A/B tests on ad copy, landing pages, and bidding strategies
• Manage campaign budgets and pacing across multiple accounts simultaneously
• Support lead strategists with rhythm of business tasks like WBRs/ MBRs/QBRs, post launch analysis, and other business performance
• Stay current on Google Ads platform updates, betas, and industry best practices
• Assist with Microsoft/Bing Ads as needed (secondary priority)
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)

• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel campaign support
• Experience with data visualization tools (Looker Studio, Tableau)
• Google Ads Search Certification (current)
• Experience in Retail, D2C, and B2C
• Spanish or Portuguese language skills not required but would be advantageous

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience)
• Google Ads certifications strongly preferred

• Google Ads Search Certification
• Google Analytics (GA4) Certification
• Google Shopping Ads Certification