Paid Search Growth Marketer - Consultant
Summary
Freelance consultant builds and scales paid search campaigns (Google Ads, Microsoft Ads, YouTube) to drive customer acquisition and revenue growth for startups and established companies.
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We’re seeking freelance Paid Search Growth Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who have experience scaling paid search programs and driving efficient, measurable growth in both early-stage startups and established companies.
Projects may include building paid search programs from the ground up, scaling existing campaigns, optimizing performance, and identifying new growth opportunities across search channels. Contract engagements typically range from 10–40 hours per week.
Responsibilities
Build, manage, and scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and YouTube for clients across either B2C, B2B, or D2C industries
Develop and execute strategies to drive efficient customer acquisition and revenue growth
Conduct keyword research, campaign structuring, and audience targeting
Optimize campaigns for performance metrics including CPA, ROAS, and LTV
Continuously test and iterate on bidding strategies, ad copy, and landing pages
Partner with creative, CRO, and analytics teams to improve conversion rates and overall performance
Analyze performance data and provide actionable insights and recommendations
Identify opportunities to expand into new channels, formats, or markets
Requirements
Strong experience managing and scaling paid search campaigns
Experience working in early-stage startup environments and/or established companies
Proven ability to drive measurable growth and improve efficiency at scale
Deep understanding of paid search platforms (Google Ads, Microsoft Ads) and best practices
Ability to operate both strategically and hands-on
Strong analytical skills and comfort working with performance data
Experience collaborating cross-functionally with marketing, product, and analytics teams
Comfort working across different industries and business models
Nice to Have
Experience with Performance Max, Shopping, or YouTube campaigns
Familiarity with attribution models and incrementality testing
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution