Paid Search Manager

We are an American product company, part of the Elanders Group trust, operating in Moldova and focused on building advanced, future-ready technology for global clients. At CloudX Systems, we develop a powerful Warehouse Management System — a flexible platform designed to seamlessly integrate with both front-end and back-end systems, including transportation and e-commerce solutions. By choosing our platform, customers invest not only in a system, but in a streamlined experience that saves time, accelerates delivery, and helps businesses reach the market faster.

Bergen Logistics is an international 3PL provider headquartered in the United States. This role will own paid search execution for bergenlogistics.com and cloudxsystems.net, partnering closely with U.S.-based marketing stakeholders.

We encourage a culture of ownership, pro-activeness, and continuous improvement, where innovation is part of our daily rhythm and every team member is empowered to contribute ideas in an environment built on transparency, collaboration, and true teamwork.

We are a team of Back-End and Front-End Developers, QA Manual and Automation Engineers, Data Scientists, Analysts and Engineers, Implementation Engineers, Support Engineers — and for our Marketing team, we are looking for a:

Paid Search Manager

Role Summary

We are seeking an experienced and analytical Paid Search Manager with 4 to 5 years of hands-on Google Ads experience to manage paid search strategy and execution across two brands.

This is a performance-focused, individual contributor role centered on B2B lead generation. You will be responsible for campaign structure, keyword strategy, bidding, budget optimization, ad testing, and continuous performance improvement to drive qualified pipeline growth.

The ideal candidate is fluent in English, highly detail-oriented, data-driven, and comfortable collaborating with marketing and web teams to improve landing page alignment and conversion performance.

Key Responsibilities

Google Ads Ownership (Both Brands)
● Own Google Ads account structure, execution, and ongoing optimization across both brands
● Build and manage search campaigns focused on high-intent B2B lead generation
● Manage keyword portfolios, match types, negative keyword strategy, ad copy, extensions, budgets, and bidding strategies
● Monitor and optimize Search Terms, Quality Score drivers, ad strength, impression share, and auction insights
● Implement and maintain remarketing and audience layering strategies where appropriate
● Continuously test and optimize:
○ Ad copy and messaging alignment
○ Bidding strategies and budget allocation
○ Keyword expansion versus efficiency
○ Device, location, and day-part performance
● Partner with marketing and web teams to improve landing page experience, messaging alignment, and lead capture flow
● Ensure accurate conversion tracking and clean measurement across forms, calls, and relevant lead actions
● Deliver weekly performance updates and monthly performance insights, including pipeline quality trends and optimization priorities

Requirements

● 4 to 5 years of hands-on experience managing Google Ads for lead generation
● Strong expertise in:
○ Campaign and account structure
○ Intent-based keyword strategy and search term mining
○ Bid strategies including manual, Max Conversions, and target CPA
○ Budget pacing and allocation
○ Responsive Search Ads best practices
●Demonstrated ability to improve CPL and conversion rate while maintaining or improving lead quality
●Strong analytical skills and ability to translate performance data into clear actions
●Fluent English, written and spoken
●Ability to work on-site in Chișinău, Moldova, full-time and collaborate with U.S.-based stakeholders.

What We Offer

●Competitive salary and performance-based bonuses.
●Health insurance, sport reimbursement and other perks.
●Professional growth opportunities and ongoing learning support.
●A collaborative and innovative team culture.
●Flexible working hours and remote-friendly policy.