Growth Marketing Manager, Paid Social
SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first.
With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women.
Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.
Purpose of Role:
The Growth Marketing Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands-on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health.
What You'll Work On:
Paid Social Strategy & Performance
- Own the day-to-day management and optimisation of paid campaigns across Meta and other
smaller channels. - Support testing and growth.
- Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
- Identify opportunities to scale spend while maintaining acquisition efficiency.
- Monitor performance daily and move quickly when campaigns or audiences are underperforming.
Creative Testing & Optimisation
- Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
- Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
- Turn campaign data into clear creative insights and actionable briefs.
- Identify winning concepts and iterate quickly to find further opportunities for scale.
Data & Growth
- Analyse performance across the full acquisition funnel.
- Use data to understand consumer behaviour and identify opportunities to improve conversion.
- Produce clear reporting on performance, learnings and next steps.
- Stay ahead of platform changes, competitor activity and emerging paid social opportunities.
Cross-Functional Execution
- Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals.
- Coordinate campaigns around key launches, promotions and brand moments.
- Bring new ideas to the table and proactively identify opportunities rather than waiting for direction.
What We're Looking For:
- 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
- Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
- Experience running and optimising campaigns on TikTok Ads Manager.
- A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
- Experience managing meaningful paid media budgets and making confident budget allocation decisions.
- Strong understanding of creative testing and what makes paid social creative convert.
- Commercial and analytical mindset with the ability to turn data into clear actions.
- Highly organised and able to manage multiple campaigns, tests and priorities at once.
- Comfortable working at speed in an environment where priorities can change quickly.
- Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
- Strong communicator who can work effectively across creative, data, product and marketing teams.
- Excited by SheMed's mission and motivated by the opportunity to grow with the company.
Perks at Work:
- A mission-driven team focused on closing the women’s health gap
- Competitive Salary
- 25 days holiday
- Breakfast and all day snacks
- Monthly socials
- Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
- £80 contribution to noise cancelling headphones
- Life insurance cover of 4x salary
- Pension contribution matched up to 5%
- Cycle to work scheme
Skills
As published by greenhouse · 7 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter
Short answers (4)
- Preferred First Name optional
- How did you hear about the job? optional
- Are you able to commit 5 days in the office - we are based in Euston, London?
- What are your salary expectations?
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- Are you legally authorized to work in the country in which the position is located?
- Will you now or in the future require sponsorship (e.g. visa, work permit) from an employer in the country in which the position is located?
- Rehabilitation of Offenders Act 1974 - The Rehabilitation of Offenders Act helps rehabilitated ex-offenders back into work by allowing them not to declare criminal convictions after the rehabilitation period set by the Court has elapsed and the convictions become ""spent"". During the rehabilitation period, convictions are referred to as ""unspent"" convictions and must be declared to employers. Before you can be considered for appointment we need to be satisfied about your character and suitability eMed aims to promote equality of opportunity and is committed to treating all applicants for positions fairly and on merit regardless of race, gender, marital status, religion, disability, sexual orientation and age. We undertake not to discriminate unfairly against applicants on the basis of a criminal conviction or other information declared. If you are applying for a post involving access to persons in receipt of health services, your offer of employment may be subject to a satisfactory disclosure from the Disclosure and Barring Service. Failure to reveal information relating to any convictions could lead to withdrawal of an offer of employment. Have you any unspent criminal convictions or bindovers, or any cautions, warnings or reprimands?