Paid Social - Freelance
Job Overview
You will be responsible for managing paid media campaigns across varied clients, with a focus on a campaign for a large online retailer.
This contract is initially from now until the end of the year.
This role will work closely with our Account Management, Design and Data teams. This role will also assist the larger team to execute paid media strategies, optimise campaigns, analyse data and identify insights.
Responsibilities
Handling influencer connections & audience creation
Briefing paid-optimised edits into design
- Setup of campaigns and ads across social media platforms
Primary focus: Facebook, Instagram, TikTok
Secondary: YouTube, Programmatic and others
Report to internal parties as well as brand partners on campaign progress
Involvement in asset identification and creation, where required
Daily monitoring to ensure campaigns are running smoothly and efficiently, and in line with goals and budgets
Analysing campaign performance, presenting key findings and proposing solutions/improvements, and implementing such improvements across our campaigns
Create internal as well as client-ready reports in both email and presentation format, with a focus on data presentation, analysis and insights
Perform consumer and competitive research to understand our clients' landscape, target audience behaviours, and KPIs
Skills & Attributes
2-4 years + in paid media, particularly paid social. Facebook, Instagram and TikTok experience is a must
Experience in copywriting a plus, but not mandatory
Analytical skills and passion for social media
Ability to work on multiple projects and prioritise responsibilities and tasks proactively
Ability to work efficiently in a fast-paced environment
High level of accuracy and attention to detail
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
Be Fair, Be Transparent - treat everyone fairly, ensure recognition
Intentional Inclusivity - Actively listen, value diverse perspectives
Champion Curiosity - Be curious, embrace feedback, explore new ideas
Own it - Take accountability, be adaptable, lead by example
Work for Tomorrow - Make decisions that contribute to a better future for BDB
Kindness Over Ego - Lead with empathy, humility, and honesty
All other call-outs!
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.
- A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process
Click here to see the Candidate Privacy Notice.