Paid Social Lead

The Paid Social Lead is a client-facing lead on large, complex accounts and a manager of a team of paid social managers and associates. They drive full-funnel paid social strategy across Meta, LinkedIn, and TikTok, as well as secondary platforms such as Reddit, Snapchat, Nextdoor, and X. The role connects senior strategy with daily account operations, so the Supervisor oversees execution quality and performance across a portfolio of accounts. Internally, they develop the team, drive agency growth initiatives, and help build a strong, forward-thinking paid social practice.

What You'll Do Here:

Client Strategy & Senior Leadership (50%)

• Act as client sponsor and senior point of contact on priority paid social accounts.
• Lead full-funnel paid social strategy across awareness, consideration, and conversion objectives on Meta, LinkedIn, TikTok, and secondary platforms.
• Own paid social strategy and client delivery for a portfolio of accounts; delegate execution to junior team members.
• Attend all client status calls and own the paid social agenda.
• Provide strategic POVs on platform performance, creative strategy, measurement, and emerging opportunities.
• Lead conversations around attribution, pixel strategy, and data integration with client and internal analytics teams.

Process, Reporting & Innovation (30%)

• Evaluate new ad formats, platform betas, and test-and-learn opportunities across primary and secondary platforms.
• Develop and maintain strategic recommendations, testing frameworks, and creative rotation strategies.
• Assist with MBR/QBR storytelling and senior client presentations.
• Create and improve existing processes for the larger paid social team to improve efficiency.
• Maintain and develop experience managing campaigns across Meta, LinkedIn, TikTok, and at least two secondary platforms.

Team Management & Development (20%)

• Manage a team of 2–4+ Paid Social team members.
• Provide oversight and ensure team members are proactive with ideas, recommendations, and insights.
• Oversee campaign performance across assigned portfolio and ensure KPI targets are consistently met.
• Review and QA campaign setups and optimization recommendations before client delivery.
• Lead complex, multi-platform campaign builds and cross-channel audience strategies.
• Mentor Managers and Associates on strategy, client management, and career development.
• Perform other related duties and projects as assigned.

We Need a Person With:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6–8 years of experience in paid social or digital advertising.
• Proven track record managing senior client relationships and leading account teams.
• Deep hands-on expertise in Meta, LinkedIn, and TikTok required; secondary platform experience required.
• Experience with full-funnel paid social strategy including brand awareness and direct response.
• Expert-level knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and secondary platforms.
• Strong leadership and team management skills with a history of developing talent.
• Excellent client communication skills with the ability to present with authority and clarity.
• Strategic and analytical — able to connect paid social performance to broader business outcomes.
• Strong customer service skills.
• Highly organized and detail oriented, with the ability to handle multiple projects simultaneously.
• Ability to contribute to new business development and help grow agency revenue.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.