Paid Social Media Manager

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Paid Social Media Manager to join our team!

Your Role at HFM:

Key Responsibilities

• Lead the day-to-day management and strategic direction of the Paid Social team.
  
• Own performance across all paid social acquisition channels.
  
• Launch, optimize, and scale campaigns focused on Leads, FTDs, CPA, ROAS, and LTV.
  
• Work hands-on inside ad platforms including:
  
• Meta Ads Manager
  
• Tik Tok Ads Manager
  
• Telegram Ads Manager
  
• X Ads
  
• Develop testing frameworks for creatives, funnels, audiences, bidding strategies, and landing pages.
  
• Collaborate closely with creative, compliance, and product teams.
  
• Analyze campaign performance and provide actionable insights using data.
  
• Monitor tracking accuracy, attribution models, and pixel implementation.
  
• Mentor and manage paid social specialists within the team.
  
• Stay updated on platform changes, compliance requirements, and industry trends within forex/CFD marketing.
  
• Identify new growth opportunities and emerging acquisition channels.
  
• This person will be reporting to the Performance Marketing Team Leader.
  

• BSc/BA in Marketing, Communications, Media, or a related field.
  
• 3–4+ years of hands-on Paid Social experience within the forex/CFD industry.
  
• Proven experience managing high-budget performance campaigns.
  
• Strong understanding of trader acquisition funnels and lead quality optimization.
  
• Deep expertise in Meta advertising and strong experience with other social platforms.
  
• Experience optimizing toward CPA, FTDs, ROAS, and retention metrics.
  
• Strong analytical mindset.
  
• Experience working with analytical tools like Power BI, Looker Studio, Google Analytics & Excel/Spreadsheets.
  
• Experience working with tracking tools, attribution platforms, and analytics solutions like Google Tag Manager.
  
• Ability to lead, coach, and develop a performance-driven team.
  
• Strong communication and stakeholder management skills.
  
• Fluent in English.