Part Time Marketing Executive
Marketing
- Work with Management and Marketing Team in developing marketing strategies and planning marketing activities for the year
- Execute and implement marketing plans and events in line with strategy, targets and budget
- Develop marketing materials and provide creatives ideas for content marketing, aligned with branding guidelines and initiatives
- Oversee and manage the production of marketing collaterals by working closely with designers and vendors
- Responsible for A&P liaisons and collaborations with malls, partners and suppliers
- Manage Corporate website and ensure website is constantly updated with current promotions, menu, offerings, pricing etc
- Manage Delivery platforms and ensure delivery platforms are updated with accurate promotions, menu, offerings, pricing etc; liaise with delivery vendors and Operations to resolve any discrepancies issues.
- Manage Point-of-Sales system and ensure timely update of promotions, set menu, offerings, pricing etc; liaise with Operations to ensure POS are working smoothly prior to execution of promotions.
Customer Management
- Responsible for marketing and arrangement of corporate events; liaise and correspond with customers on menu, offerings and pricing and ensure work is co-ordinated with Operations to ensure smooth execution of events
- Liaise with customers to propose on marketing packages, vouchers and events
- Manage and co-ordinate Learning Journey events
- Manage email marketing campaigns
Social Media
- Manage social media platforms and implement social media campaigns, keep up to date with changes and advances in social media and advise on new channels and approaches to adopt
- Work with graphic designer to develop creatives ideas for content marketing, align with branding guidelines and initiatives
Research and Reports
- Conduct competitive and market analysis to identity market opportunities and threats and formulate strategy and campaigns
- Collate and report monthly on the performance statistics for all campaigns and digital communications across all channels
- Perform other responsibilities as assigned