Partner Marketing Manager
About the role
The Partner Marketing Manager will own the execution and optimization of many partner marketing programs across Channel partners including MSPs, Resellers, and Distributors. This role sits between tactical execution and strategic leadership—responsible for turning partner marketing strategy into repeatable, high-performing programs that drive partner engagement, pipeline, and revenue.
Responsibilities
- Plan, execute, and optimize co-marketing programs with Channel and MSP partners, including campaigns, newsletters, webinars, virtual events, and trade shows
- Build integrated marketing plans with top North America reseller, referral, and MSP partners to drive deal registrations and contribute to partner-sourced and partner-influenced pipeline.
- Assist in planning and executing partner-facing events, field activations, and virtual programs across North America.
- Own partner-led and partner-supported campaign execution, including timelines, assets, messaging, and follow-up
- Launch and manage templated "campaigns-in-a-box" to enable partners to easily generate demand
- Drive adoption and engagement within the Partner Portal through targeted campaigns, asset management, and reporting
- Build scalable, repeatable workflows that reduce reliance on one-off emails and manual execution
- Support MDF-backed campaigns, including intake, approvals, budget tracking, and post-campaign reporting
- Partner with Finance and Sales to ensure MDF programs are executed efficiently and deliver measurable ROI
- Serve as a primary marketing point of contact for Channel Sales teams on active programs
- Collaborate with Growth, Product Marketing, and Brand & Corporate Marketing to align partner campaigns with broader GTM initiatives
- Ensure consistent messaging and positioning across all partner-facing campaigns
- Track and report on partner marketing performance, including portal engagement, campaign participation, and partner-sourced pipeline
- Use data to iterate and improve campaigns, automations, and partner experiences over time
Qualifications
- 3–6 years of experience in partner marketing, channel marketing, or B2B demand generation
- Experience working directly with sales teams, preferably in a SaaS or technology environment
- Hands-on experience executing campaigns, webinars, and partner programs
- Familiarity with partner marketing platforms (MindMatrix or similar preferred)
- Strong project management skills with the ability to juggle multiple programs simultaneously
- Data-driven mindset with experience measuring
Benefits
- Flexible work environment
- Vacation Bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company match and immediate vesting
- Financial wellness education
- Company-contributed HSA
- On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.
Our Core Values
Vasion looks for people who will exemplify its four core values and are driven to become:
- Disruptive Visionaries: Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers.
- Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication.
- Candor Seekers: Candid conversations are critical to achieving objectives, and we nurture a culture of caring personally and challenging directly.
- Action Owners: Every employee takes ownership of any failures and develops a plan to win, no matter their tenure or circumstance.
More about Vasion
Visit https://www.vasion.com to learn more about Vasion.
Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.