Partner Marketing - Mexico
Requirements
Program
Manager – Marketing
Location: India
Function: Marketing
Reports to: Director – Marketing
Role
Overview
The Program Manager –
Marketing supports and executes GTM initiatives across Skilling programs in India.
The role is centred on partner-led marketing, working closely with institutions
and ecosystem partners, managing marketing and PR agencies, and driving social
media and event-based activations to support platform growth.
This is a hands-on role for
a marketing professional who brings strong execution discipline, partner
coordination experience, and comfort operating across multiple channels and
stakeholders.
Key
Responsibilities
Campaign & Partner
Marketing Execution
- Execute GTM initiatives
through institutional and ecosystem partners including universities,
training centers, associations, and government programs
- Act as the owner and expert
for through-partner marketing, enabling partners with playbooks, assets,
and localized campaigns
- Manage partner timelines,
commitments, follow-ups, and execution quality across programs
Social Media & Events
- Plan and execute
program-led social media initiatives aligned to GTM priorities in India
along with the Digital Marketing team
- Drive event-based marketing
including webinars, orientation sessions, workshops, roadshows, and
ecosystem events in collaboration with partners and field teams
- Track performance of social
and event channels and optimize based on outcomes
Platform Growth &
Operations
- Support user onboarding,
activation, and engagement journeys through partner channels and CRM-led
communication (email, WhatsApp, in-platform)
- Collaborate with product,
growth, and triage teams to track conversions and funnel movement
- Maintain structured
trackers and prepare weekly and monthly MIS reports covering campaigns,
partners, agencies, social, events, and PR performance
Content & Collateral
- Coordinate development of
localized marketing assets including partner kits, decks, brochures,
landing pages, social creatives, and event collateral.
- Ensure brand consistency
across partner, agency, and media-facing communication
Skills
& Experience
- 3-6 years of experience in
marketing, program management, or GTM execution roles
- Background in EdTech,
skilling, or entrepreneurship ecosystems is a strong advantage
- Strong project management
and stakeholder coordination skills
- Comfortable with CRM
workflows, UTMs, dashboards, and performance reporting