Partner Programs Manager, APAC

Role Summary

The Partner Marketing & Programs Manager owns the full partner lifecycle from a marketing and operations perspective — driving co-marketing campaigns that generate partner-sourced pipeline, while also building and running the partner program that recruits, enables, and rewards our partner ecosystem. This is a blended role for someone who enjoys both creative, campaign-facing work and the structure of program design and operations, and who can move fluidly between the two.

Key Responsibilities

Partner Program Strategy & Governance

• Own and evolve the end-to-end partner program framework across APAC, including tiering structure, benefits, partner requirements, and governance policies, ensuring consistency and scalability across regions.
• Design and manage the full partner lifecycle — onboarding, training, certification, and renewal processes — to ensure partners are fully enabled to sell and deliver, driving continuous improvement of these workflows.
• Establish and maintain program documentation, playbooks, and standard operating procedures so processes are repeatable, auditable, and able to scale as the partner ecosystem grows.

Partner Performance, Systems & Budget Management

• Administer and optimize the partner portal, incentive and rebate programs, and deal registration process, partnering with systems/IT teams to improve automation and reduce manual overhead.
• Build and maintain partner scorecards, dashboards, and program KPIs, using data to identify performance gaps, track compliance (e.g., certification and specialization targets), and report results and recommendations to leadership.
• Manage program budget, forecasting, and rebate/incentive payout accuracy, including Market Development Fund (MDF) allocation, approvals, and ROI reporting, ensuring spend is tracked, reconciled, and aligned to overall program ROI.

Partner Engagement & Communications

• Plan and participate in partner-facing campaigns and events — including joint webinars, digital campaigns, field events, and co-branded participation at trade shows and conferences — to drive program adoption and partner activation.
• Develop partner-facing content and collateral, including case studies, battlecards, sales enablement materials, and campaign toolkits, to support partner readiness and go-to-market execution.
• Own partner communications, including newsletters and program announcements, and manage the partner engagement calendar in coordination with regional teams.
• Drive partner satisfaction and engagement through structured feedback loops and NPS tracking, translating insights into concrete program and campaign enhancements.

Operations & Issue Resolution

• Identify and resolve program escalations and operational issues, acting as the operational backbone that keeps partner programs running smoothly across markets.

Cross-Functional

• Partner closely with sales, channel account managers, and product marketing to align on GTM priorities and partner needs.
• Act as the primary point of contact for partners on program, campaign, and operational questions.
• Manage budget across program incentives, campaigns, and MDF, ensuring efficient and accountable use of spend.

Desired Background

• 10+ years of experience in partner program management, channel operations, or partner marketing (B2B / SaaS preferred).
• Experience with partner program design, tiering models, and partner portal / PRM platforms.
• Track record managing partner budgets, including incentive, rebate, or MDF programs, with strong ROI reporting discipline.
• Strong project management skills with the ability to manage multiple programs, partners, and initiatives simultaneously.
• Excellent written and verbal communication skills, comfortable presenting to partners and internal leadership.
• Working knowledge of CRM automation tools (e.g. Salesforce, Marketo).
• Bachelor’s degree in business, Marketing, or a related field, or equivalent experience.

Preferred

• Experience in cyber security partner ecosystems.
• Experience designing partner incentive or rebate programs.
• Data-driven mindset with comfort building reports and dashboards on partner performance.
• Experience running or supporting partner co-marketing campaigns.