Partnership Marketing Manager Creators and Culture

You will own the activation and growth of creator and cultural partnerships, including influencers, podcasters, entertainment platforms, and cultural tentpoles. You will manage partner relationships, develop creative concepts, oversee production, and build distribution strategies across owned, earned, and paid channels. You will identify new opportunities, measure activation performance, and coordinate with marketing, product, and communications colleagues to integrate creator content into broader campaigns.

Responsibilities

• Manage day-to-day relationships with creator and cultural partners
• Ensure deliverables are met, content is on-brand, and both parties receive value
• Develop and champion creative concepts for culturally resonant partnership activations
• Oversee partnership concepts from ideation through production
• Build and own distribution strategies across owned, earned, and paid channels
• Develop infrastructure and playbooks to maximize reach for each activation
• Identify and pitch new creator and cultural partnership opportunities
• Track impressions, engagement, referral traffic, and acquisition KPIs
• Iterate creator activations based on performance results
• Align with marketing, product, and communications teams to integrate creator content into broader campaigns

Requirements

• Experience managing creator or influencer partnerships end-to-end
• Fluency in content distribution across TikTok, YouTube, Instagram, X, and podcasts
• Strong creative instincts and a track record of culturally native activations
• Ability to manage multiple partners and deliverables simultaneously
• Ability to work in ambiguity with a bias toward action
• Prior experience at a creator platform, media company, or talent agency
• Existing relationships in the creator, podcast, or entertainment space
• Familiarity with prediction markets, crypto, or fintech audiences
• Experience building creator programs or ambassador ecosystems from scratch

Benefits

• Equity
• Unlimited PTO
• Health coverage
• Vision coverage
• Dental coverage
• 401k match
• Hardware setup including a new MacBook Pro, display, and accessories