Perf Marketing - Marketplaces

# Funnel ABM Lead – Performance (MoFu / BoFu) ## Job Summary We are seeking a **performance marketer** who excels at converting attention into revenue. This role is responsible for managing the customer journey from consideration through purchase and retention, ensuring optimized conversion and sustained revenue growth. The Funnel ABM Lead will own the performance marketing strategy, conversion funnel optimization, and customer lifecycle management to drive measurable business outcomes. ## Responsibilities - Optimize the conversion funnel to maximize customer acquisition and retention. - Develop and execute performance marketing strategies focused on middle-of-funnel (MoFu) and bottom-of-funnel (BoFu) activities. - Design and optimize landing pages to improve conversion rates through Conversion Rate Optimization (CRO) techniques. - Manage Customer Relationship Management (CRM) and retention programs to enhance customer lifetime value. - Implement lifecycle marketing initiatives to nurture leads and increase repeat purchases. - Analyze customer journey data and revenue attribution to inform marketing decisions and improve campaign effectiveness. ## Qualifications - 5 to 8 years of experience in performance marketing or growth marketing roles. - Strong expertise with Meta (Facebook), Google advertising platforms, CRM systems, and attribution tools. - Proven track record of scaling Direct-to-Consumer (D2C) brands. - Analytical mindset with strong commercial acumen and data-driven decision-making skills. - Ability to manage complex marketing funnels and optimize for key performance indicators. - Excellent communication and collaboration skills to work cross-functionally. ## Key Metrics - Customer Acquisition Cost (CAC) - Return on Ad Spend (ROAS) - Conversion Rate - Revenue Growth - Customer Lifetime Value (LTV) - Repeat Purchase Rate ## Experience - 5 to 8 years of relevant experience in performance marketing or growth marketing. - Demonstrated success in managing and scaling marketing campaigns for D2C brands. ## Environment - Location: Mumbai - Work setting details not specified (assumed in-office or hybrid based on location).