Performance Creative Strategist

Job Description:

Acadia is seeking an ambitious and self-motivated Performance Creative strategist to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, has a passion for creating top-performing ads across a variety of digital channels, and can roll with the punches. As a Performance Creative strategist, you will work collaboratively with designers and editors as you work alongside Acadia’s internal paid media teams to ensure the creative is aligned with each channel’s testing needs and KPIs. This role will report to a senior performance creative team member.

Responsibilities:

• Own and develop innovative performance-centric integrated creative campaigns for your clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices

• Produce monthly or quarterly creative plans alongside paid media team members and generate buy-in on concepts and strategy to develop static and video asset libraries that paid media buyers can use for testing and generating stronger channel performance

• Manage the client’s monthly creative budget to ensure their budget is being optimized toward assets that will drive performance for their business

• Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients

• Analyzing data and performance of creative campaigns and using the learnings to inform future campaign execution and provide clients with actionable takeaways

• Create creative test roadmaps to ensure iterations are backed by data and logic

• Overseeing creative production timelines to ensure we are meeting client deliverables

• Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge

• Strategizing and servicing creative needs from Paid Social to Programmatic, Youtube, Display, Google, and Amazon services

• Brief and provide feedback to designers and video editors on creative projects for your clients

• Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms