Performance & E-commerce Designer

About Us:
Paddy Labs is a fast-growing performance marketing company operating across multiple international markets.
We work in a fast-paced environment focused on performance, collaboration, and continuous growth.

Our design must do two jobs at once: convert and build trust. Clear pricing, honest offers, visible terms and a smooth checkout matter as much as a strong hook, because they protect the customer experience, reduce refunds and chargebacks, and keep us aligned with our payment partners' requirements.
The role has two clear modes. For our services sites, speed and consistency matter most: you will use AI tools, templates and automation to generate service pages and their front end quickly, based on the needs of the Operations team, with human review focused on accuracy, brand and compliance. For ecommerce, craft matters most: this is where we need a real creative designer, investing time in design quality, product presentation and conversion.
For now, you will be the owner of design at Paddy Labs. You will not have a team around you, so you need to be self-directed, organised and confident making good creative calls on your own. Over time, we expect this role to become the foundation of a creative team and to extend into future projects design, and we want someone who is motivated by that path.

Performance Marketing & Paid Advertising Creative
- Design high-performing static, video, and motion creatives for paid advertising campaigns across Meta (Facebook and Instagram), TikTok, Google, YouTube, and other relevant acquisition channels.
- Develop compelling direct-response advertising concepts designed to capture attention, communicate product value, generate clicks, and drive conversions.
- Create engaging hooks, persuasive product demonstrations, strong calls to action (CTAs), and conversion-focused messaging tailored to different audiences and advertising platforms.
- Produce multiple creative variations for A/B testing, experimenting with different hooks, messaging, visual approaches, product positioning, and offers.
- Collaborate closely with Media Buyers and Performance Marketing teams to understand campaign objectives, target audiences, creative performance, and optimisation opportunities.
- Analyse creative performance indicators, including CTR, CPA, ROAS, conversion rates, hook rates, and engagement metrics, to identify opportunities for improvement.
- Continuously refine and iterate advertising creatives based on campaign data, audience behaviour, and feedback from the performance marketing team.
- Stay informed about emerging advertising trends, competitor strategies, successful creative formats, and platform-specific best practices.

E-commerce Design & Conversion Rate Optimisation (CRO)
- Design visually compelling, conversion-focused e-commerce websites, product pages, sales funnels, and landing pages.
- Create effective user journeys that guide potential customers from initial engagement through product discovery, purchase consideration, and checkout.
- Apply conversion rate optimisation principles to improve product presentation, page layouts, calls to action, trust signals, and checkout experiences.
- Design persuasive product pages incorporating compelling visuals, product benefits, social proof, testimonials, urgency elements, and clear purchasing information.
- Develop and optimise mobile-first e-commerce experiences, ensuring seamless navigation, responsive layouts, and consistent performance across devices.
- Work closely with Marketing, Development, and Operations teams to identify friction points throughout the customer journey and implement design improvements.
- Support A/B and multivariate testing initiatives across landing pages, product pages, offers, and checkout flows.
- Maintain consistency between advertising creatives and landing page experiences to improve message alignment and conversion rates.
- Ensure designs support transparent pricing, accurate product claims, clear subscription conditions, and trustworthy payment experiences.

Creative Strategy & Commercial Performance
- Translate marketing objectives, product positioning, and commercial goals into effective visual communication strategies.
- Contribute creative ideas and recommendations to improve customer acquisition, campaign performance, and e-commerce revenue.
- Understand the relationship between advertising creative, consumer psychology, purchasing behaviour, and conversion performance.
- Identify opportunities to improve existing creatives, landing pages, and sales funnels through design experimentation and performance analysis.
- Collaborate with Copywriters, Media Buyers, and other stakeholders to ensure messaging and visual execution support the intended customer action.
- Conduct competitor research and creative benchmarking to identify emerging trends, successful advertising approaches, and opportunities for differentiation.
- Take ownership of creative quality and execution, ensuring deliverables meet both visual standards and commercial objectives.

AI-Assisted Design & Creative Production
- Leverage AI-powered design and content generation tools to accelerate creative production, generate visual assets, and support campaign experimentation.
- Use AI tools to develop creative concepts, product imagery, advertising variations, video assets, and supporting marketing materials.
- Develop reusable design templates and workflows that improve production efficiency while maintaining creative quality.
- Support the automated creation of service websites and landing pages through AI-assisted design tools, templates, and front-end generation.
- Ensure AI-generated content meets brand guidelines, quality expectations, advertising standards, and commercial requirements.
- Identify opportunities to streamline repetitive design processes, allowing greater focus on high-value e-commerce and performance marketing initiatives.

Design Ownership & Creative Development
- Take ownership of the complete design workflow, from creative brief and concept development through execution, testing, and final delivery.
- Independently manage design priorities, deadlines, and deliverables across multiple brands, campaigns, and e-commerce projects.
- Establish and maintain consistent design standards, brand guidelines, and reusable creative assets.
- Work collaboratively with internal teams while demonstrating the ability to make independent creative decisions.
- Contribute to the development of scalable design processes and creative production standards.
- Demonstrate the leadership potential to support, mentor, and eventually manage additional creative team members as the business grows.

What You Will Bring
Experience & Professional Background
- Strong e-commerce experience: Proven experience designing e-commerce websites, product pages, landing pages, and sales funnels, preferably within direct-to-consumer (DTC) businesses.
- Performance marketing expertise: Solid understanding of how creative assets influence paid advertising performance, customer acquisition, and revenue generation.
- Direct-response design mindset: Ability to create visually engaging designs that persuade customers to take measurable actions rather than simply prioritising aesthetics.
- Paid social advertising experience: Demonstrable experience creating performance-driven advertising creatives for Meta and TikTok, with Google and YouTube experience considered an advantage.
- Conversion rate optimisation: Understanding of CRO principles, consumer behaviour, user experience, and the factors influencing online purchasing decisions.
- Commercial awareness: Ability to connect design decisions with business outcomes, including conversion rates, acquisition costs, and return on advertising spend.
- Creative testing mentality: Experience producing and refining multiple creative variations based on performance data, testing results, and audience feedback.
- Consumer psychology: Understanding of persuasive visual communication, emotional triggers, product positioning, social proof, and effective calls to action.
- Analytical mindset: Comfortable interpreting marketing performance data and translating insights into practical creative improvements.
- Creative independence: Confidence in taking ownership of projects, challenging weak concepts, and recommending solutions without requiring constant direction.
- AI-driven productivity: Practical experience using AI tools to accelerate creative workflows while maintaining high standards of design quality.
- Leadership potential: Ability to establish creative standards and contribute to the future development of an in-house creative team.

Expected Skills
Essential Technical & Creative Skills
E-commerce & Conversion Design
- Advanced proficiency in Figma, including responsive design, components, auto layout, and prototyping.
- Strong experience designing e-commerce landing pages, product pages, sales funnels, and checkout experiences.
- Demonstrable understanding of UX/UI principles specifically applied to e-commerce and conversion optimisation.
- Experience designing mobile-first shopping experiences and responsive digital interfaces.
- Familiarity with e-commerce platforms such as Shopify, WooCommerce, or equivalent solutions.
- Ability to create visually persuasive product presentations, promotional offers, bundles, and upselling elements.

Performance Marketing & Advertising Creative
- Advanced Adobe Creative Suite skills, particularly Photoshop, Illustrator, and After Effects.
- Strong video editing capabilities using Premiere Pro, After Effects, CapCut, DaVinci Resolve, or equivalent tools.
- Proven ability to create static and video advertising assets for Meta, TikTok, Google, and other paid acquisition channels.
- Experience developing direct-response creatives, including UGC-style advertisements, product demonstrations, testimonials, and promotional videos.
- Strong understanding of advertising hooks, storytelling, pacing, visual hierarchy, and persuasive calls to action.
- Ability to adapt creative concepts to different advertising formats, placements, audiences, and campaign objectives.
- Familiarity with advertising platform creative specifications, policies, and best practices.
Performance Analysis & Optimisation
- Working knowledge of key performance marketing metrics, including CTR, CPC, CPA, ROAS, CVR, and engagement rates.
- Understanding of creative testing methodologies, including A/B testing, creative iteration, and performance-based optimisation.
- Ability to interpret advertising performance data and translate findings into actionable design improvements.
- Familiarity with conversion funnels, customer acquisition journeys, and checkout abandonment.
- Experience collaborating with Media Buyers or Performance Marketing teams to optimise advertising assets.

AI, Automation & Web Technologies
- Practical experience using AI-powered creative tools for image generation, video production, concept development, and asset optimisation.
- Familiarity with AI-assisted website and landing page generation tools.
- Working knowledge of HTML, CSS, and basic JavaScript for reviewing and adjusting front-end designs.
- Experience working with website builders, CMS platforms, and e-commerce design environments.
- Understanding of website performance, responsive behaviour, image optimisation, and page-loading considerations.

Professional & Organisational Skills
- Excellent attention to detail and consistency across visual assets, branding, and marketing materials.
- Strong organisational skills and ability to manage multiple projects and competing priorities.
- Confidence working independently and making commercially informed creative decisions.
- Effective communication and collaboration with Marketing, Development, Operations, and other stakeholders.
- Ability to work efficiently in a fast-paced, results-oriented environment.

What Success Looks Like
I would also update this section to make expectations more commercially measurable.
- You consistently deliver compelling advertising creatives designed to generate engagement, clicks, and conversions.
- Your creative work contributes to measurable improvements in campaign performance and e-commerce conversion rates.
- You understand how to translate product benefits, consumer insights, and marketing objectives into persuasive visual experiences.
- You develop multiple creative concepts and variations that support ongoing advertising experimentation.
- You work effectively with Media Buyers to identify winning creatives, understand underperforming assets, and continuously improve campaign execution.
- Your landing pages and product designs provide seamless, persuasive customer journeys from advertisement to checkout.
- You proactively identify design-related opportunities to improve customer acquisition, reduce purchasing friction, and increase revenue.
- You use performance data to inform creative decisions rather than relying exclusively on visual preferences.
- You maintain high design standards while delivering assets at the speed required by a performance-driven marketing business.
- You use AI and automation to improve production efficiency without compromising creative quality.
- You independently manage the company's design requirements while establishing processes that can support future team growth.

You must live in Madeira Island and we require weekly attendance in the office for, at least, two days.

If this position is of your interest and aligned with your experience in performance marketing, please email your CV to ---@--- .
Please note that due to the multicultural nature of our company, we will only consider CVs written in English.