Performance Growth Manager

Open 31d

Job Responsibilities:

Manage and optimize ad campaigns across major platforms including Google, Meta, X/Twitter, TikTok, and YouTube
Handle native channel marketing for Crypto and Fintech, including CoinMarketCap, CoinGecko, crypto media, KOLs, and community channels
Develop growth strategies and budget plans based on different markets, products, and user segments; continuously optimize core metrics such as CAC, CPA, ROAS, and LTV/CAC
Drive user growth, asset conversion, and AUM growth across multi-asset products including Crypto, US stocks, and wealth management products
Coordinate online and offline brand marketing, including DOOH, large-format outdoor advertising, financial media, industry events, and brand partnerships
Collaborate with product, CRM, operations, and BI teams to optimize key conversion funnels: registration, KYC, deposit, trading, and retention
Establish A/B testing mechanisms to continuously improve ad creatives, landing pages, and user conversion performance
Leverage AI tools to enhance ad creativity, user insights, growth analytics, and marketing automation efficiency
Stay up to date with industry advertising policies and regulatory requirements to ensure compliance

Job Requirements:

3+ years of experience in Growth Marketing, Performance Marketing, or global paid media buying
Proven track record with measurable results in user growth and ROI/ROAS optimisation
Familiar with the growth funnel for US stock trading, account opening, deposit, and trading conversion; understands investor user personas
Proficient with Google Ads, Meta Ads, TikTok Ads, and other major ad platforms
Experience with integrated online and offline marketing; experience with brand advertising or outdoor media is a plus
Strong data analysis skills; familiar with tools such as GA4, AppsFlyer, and Tableau
Familiar with the use of AI tools in ad creative, growth analytics, and marketing automation
Strong English skills and international market experience

Preferred:

Experience in Crypto, securities, US stock brokerage, online finance, Fintech, or trading platforms
Experience with Web3 and Crypto native channel marketing
Experience in growth for US stock brokerages, trading platforms, or wealth management products
Experience in App Growth, ASO, or mobile growth
Experience with global brand campaigns or large-scale advertising projects
Experience with AI growth tools, marketing automation, or AI Agent applications
Experience in overseas markets such as the US, Europe, Southeast Asia, or the Middle East

See also