Performance Marketer

The candidate will have responsibilities across the following functions:

Performance Marketing and Paid Media:

• Plan, execute, and optimise performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
• Drive lead generation, customer acquisition, audience targeting, A/B testing, and optimise campaign performance using key metrics like ROI, ROAS, CPA, CTR, and conversion rates.
• Manage campaign budgets, conversion tracking, landing pages, ad creatives, and analytics frameworks to maximise campaign efficiency and profitability.

Organic Growth and Integrated Digital Strategy:

• Develop and implement organic growth strategies to improve digital visibility, engagement, audience growth, and lead generation.
• Collaborate with SEO, content, social media, and PR teams to execute integrated paid and organic marketing campaigns across digital channels.
• Monitor organic performance, stay updated on platform algorithms and AI-driven tools, and identify opportunities for long-term brand growth.

Analytics, Reporting and Optimisation:

• Analyse campaign performance, audience behaviour, and digital insights to drive data-backed marketing decisions and continuous optimisation.
• Prepare dashboards, reports, and presentations while translating performance data into actionable recommendations.
• Utilise tools like GA4 Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, and Hotjar to track KPIs and improve campaign performance.

Client and Team Management:

• Serve as the primary point of contact for clients, leading strategic discussions and presenting campaign performance and optimisation plans.
• Manage multiple client accounts, ensuring timely execution, quality delivery, and identifying new growth opportunities.
• Lead and mentor the digital marketing team, fostering collaboration, performance excellence, and continuous development.

Requirements:

• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and performance marketing strategies.
• Solid understanding of SEO, organic marketing, social media growth, content amplification, lead generation, and ROI-driven campaign execution.
• Hands-on experience in managing large advertising budgets, audience targeting, conversion funnels, attribution models, and campaign optimisation.
• Proficiency in GA4 Google Tag Manager, SEMrush, Ahrefs, AI-powered marketing tools, and automation platforms.
• Excellent analytical, reporting, problem-solving, communication, presentation, and client management skills with a data-driven mindset.
• Strong leadership, stakeholder management, and the ability to thrive in a fast-paced, deadline-driven agency environment.