Performance Marketer
About the Role
We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3
years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and
Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing,
advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and
reducing acquisition costs.
Key Responsibilities
1. Performance Marketing
- Plan, execute, and optimise paid campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- Reddit Ads
- Manage monthly advertising budgets while achieving lead generation and revenue targets.
- Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.
- Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency
2. Google Ads
- Hands-on experience managing:
- Performance Max (PMax)
- Demand Gen Campaigns
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Remarketing Campaigns
- Build audience strategies using first-party data and customer signals.
- Optimise bidding strategies, asset groups, audience signals, and conversion goals.
3. Meta Ads
- Manage lead generation and conversion-focused campaigns.
- Implement and troubleshoot:
- Meta Pixel
- Meta Conversion API (CAPI)
- Event Matching
- Server-side Tracking
- Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.
- Analyse campaign performance and recommend optimisation strategies
4. Reddit Ads
- Plan and execute Reddit advertising campaigns.
- Configure Reddit Pixel and Conversion Tracking.
- Build subreddit-based audience targeting strategies.
- Monitor campaign performance and optimise based on engagement and conversions
5. Tracking & Analytics
- Implement complete tracking using:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta CAPI
- Reddit Pixel
- Set up and validate:
- Lead Tracking
- Purchase Tracking
- Custom Events
- Offline Conversion Imports
- Enhanced Conversions
- Troubleshoot tracking discrepancies between ad platforms and analytics tools
6. Reporting & Optimisation
- Prepare weekly and monthly performance reports.
- Analyse funnel performance and identify drop-off points.
- Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.
- Collaborate with design, content, and sales teams to improve campaign performance
Required Skills
- 3+ years of experience in Performance Marketing.
- Strong expertise in:
- Google Ads
- Meta Ads
- Reddit Ads
- Hands-on experience with:
- Performance Max (PMax)
- Demand Gen Campaigns
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Advanced knowledge of:
- GA4
- Google Tag Manager
- Meta Conversion API (CAPI)
- Reddit Pixel
- Enhanced Conversions
- Server-side Tracking
- Experience in implementing end-to-end conversion tracking and attribution.
- Strong analytical and problem-solving skills.
- Excellent understanding of marketing funnels and attribution models
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis
Preferred Qualifications
- Experience in real estate, rental, proptech, e-commerce, or lead generation businesses.
- Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.
- Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation).
- Knowledge of Looker Studio for dashboard creation.
- Google Ads and Google Analytics certifications are an added advantage.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Revenue Generated
- Funnel Conversion Rate
- Tracking Accuracy (Pixel/CAPI/GA4)
What We're Looking For
- Strong analytical mindset with attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Proactive approach to testing, learning, and optimisation.
- Excellent communication and stakeholder management skills.
- Passion for digital marketing and continuous learning
CTC - 5 - 6L