Performance Marketer
You will help manage and scale paid acquisition across major channels, with accountability for efficient growth, CAC, LTV, payback period, and revenue. You will optimize campaigns, run experiments, collaborate on creative and conversion strategy, and maintain performance reporting, forecasting, budget allocation, and channel mix modeling.
Responsibilities
- Manage performance marketing across paid channels and support $100M+ in annual ad spend.
- Scale and optimize campaigns across Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels.
- Partner with creative, brand, product, and analytics stakeholders on advertising strategy, landing pages, and conversion paths.
- Build and run experiments across audiences, bidding, offers, funnels, creative formats, and attribution.
- Develop performance reporting, forecasting, budget allocation, and channel mix modeling.
Requirements
- 3+ years of experience in performance marketing, paid acquisition, or growth marketing.
- Experience managing large-scale paid media budgets.
- Expertise with Meta, TikTok, Snapchat, Reddit, Google, and YouTube paid acquisition platforms.
- Experience with attribution, incrementality testing, and performance modeling.
- Experience scaling growth while maintaining or improving CAC, LTV, and payback period.
- Experience collaborating with creative, product, and data teams.
Benefits
- Equity
- Unlimited PTO
- Health coverage
- Vision coverage
- Dental coverage
- 401k match
- Hardware setup including a MacBook Pro, display, and accessories