Performance Marketer

# Performance Marketer ## Job Summary QUA, a new-age westernwear brand redefining power dressing for women, is seeking a **Performance Marketer** with 2-3 years of hands-on direct-to-consumer (D2C) experience. The role focuses on managing and scaling paid acquisition campaigns primarily on Meta (Facebook/Instagram) and Google platforms. This execution-oriented position requires working directly within ad platforms, analyzing campaign performance, and continuously optimizing based on data insights to drive growth. ## Responsibilities - Own day-to-day performance management and optimization of ad campaigns on Meta. - Plan and execute campaigns for new launches, collections, evergreen products, promotions, and retargeting efforts. - Manage budgets, campaign structures, audience targeting, and bidding strategies to meet acquisition and conversion targets. - Monitor key performance metrics closely and take corrective actions based on data analysis. - Continuously test new audiences, creatives, messaging, landing pages, products, and offers to improve campaign effectiveness. - Utilize Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, and other analytics tools to evaluate performance and understand the customer journey. - Track performance against targets, identify gaps, and communicate clear recommendations and next steps. - Collaborate closely with creative, content, merchandising, and e-commerce teams to align media strategy with business priorities. - Develop a deep understanding of the brand’s customers, products, unit economics, and purchase journey to inform media decisions. - Maintain regular performance reporting, experimentation trackers, and documentation of key learnings. ## Qualifications - 2-3 years of hands-on performance marketing experience with D2C brands. - Strong, practical experience managing Meta Ads independently. - Working knowledge of Google Ads platform. - Solid understanding of D2C growth metrics and unit economics. - Excellent analytical and problem-solving skills with strong proficiency in Microsoft Excel. - Ability to interpret data beyond surface-level platform metrics to identify underlying causes of performance changes. - Strong creative understanding; able to assess ads and articulate why specific creatives, hooks, or messages are effective. - Highly detail-oriented, proactive, and comfortable taking ownership without waiting for instructions. ## Experience - 2-3 years of direct experience in performance marketing within D2C brands. - Proven track record of managing paid acquisition campaigns on Meta and Google platforms. ## Environment - Full-time role based in Gurgaon. - Reports directly to the Founder. - Execution-focused role requiring hands-on work inside ad platforms and close collaboration with cross-functional teams.