Performance Marketing - Awareness

# Funnel ABM Lead – Awareness (ToFu) ## Job Summary We are seeking a growth-minded marketer obsessed with generating awareness, demand, and consumer discovery at scale. This role operates at the intersection of content, creators, media, and brand building, focusing on top-of-funnel growth strategies to ensure the market knows we exist. ## Responsibilities - Develop and execute top-of-funnel growth strategies. - Plan and manage awareness campaigns across paid and organic channels. - Lead demand generation initiatives to drive consumer interest. - Expand audience reach and acquire new consumers. - Design and implement content distribution strategies. - Oversee media planning and optimization to maximize campaign effectiveness. ## Qualifications - 4 to 8 years of experience in growth marketing, content marketing, or demand generation. - Strong understanding of paid social and digital media platforms, including Google Ads and Meta (Facebook) Ads. - Proven experience scaling direct-to-consumer (D2C) or consumer brands. - Comfortable working with large datasets and attribution models. - Excellent analytical skills to measure and optimize key performance metrics. - Strong communication and collaboration skills to work across content, media, and brand teams. - Bachelor’s degree in Marketing, Business, or a related field preferred. ## Preferred Skills - Experience with video content marketing and optimization. - Familiarity with audience segmentation and targeting strategies. - Knowledge of emerging digital marketing trends and tools. ## Experience - 4 to 8 years in relevant roles focused on growth marketing, content marketing, or demand generation. - Hands-on experience with paid social and digital media campaigns. - Background in scaling consumer or D2C brands. ## Environment - Location: Mumbai. - The role involves working in a dynamic marketing environment that integrates content creation, media planning, and brand building. - Collaboration with cross-functional teams including content creators and media specialists. ## Key Metrics - Reach - Awareness - Video Views - Traffic - Engagement - New Audience Acquisition