Performance Marketing Coordinator

The Performance Marketing Coordinator supports the Performance Marketing team by coordinating paid media, affiliate partnerships, influencer attribution, PR seeding, email, and advertising-related initiatives. This role is designed for a high-potential marketing professional who is building experience in performance marketing and is interested in developing hands-on knowledge across major paid media platforms and business suites.

The coordinator will work closely with the Performance Marketing Manager, cross-functional teams, and external partners to keep campaigns organized, support partner communications, coordinate creative needs, track performance, and contribute to the continued growth of ABH’s performance marketing programs.

Paid Media & Performance Marketing Support

• Support paid media and performance marketing initiatives across Meta, TikTok, Google, Amazon, and other relevant channels.
• Develop working knowledge of major paid media business suites and platform tools, including Meta Business Suite, TikTok Ads Manager, Google Ads, Amazon Ads, and related reporting platforms.
• Assist with campaign calendars, briefs, launch timelines, asset handoffs, approvals, status tracking, and campaign documentation.
• Coordinate with the Performance Marketing Manager, Creative, Ecommerce, Social, Brand Marketing, and external agency partners to help ensure campaigns launch accurately and on schedule.
• Support weekly and monthly performance reporting by compiling data, identifying notable trends, and flagging opportunities or items requiring follow-up.
• Assist with tracking campaign spend, pacing, performance, testing activity, and results under manager guidance.
• Maintain organized documentation of campaign plans, creative assets, reports, testing results, and key learnings.
• Provide administrative and operational support to help the Performance Marketing team execute efficiently.

Affiliate & Partnership Support

• Source, evaluate, and maintain a pipeline of prospective TikTok, Amazon, and other affiliate partners aligned with brand and campaign objectives.
• Support the day-to-day coordination of affiliate and performance partnership programs across platforms such as Rakuten, LTK, ShopMy, and other relevant affiliate networks or creator-commerce partners.
• Support affiliate outreach, onboarding, relationship management, product seeding, and campaign coordination.
• Maintain accurate affiliate and partner records, including contact information, deliverables, status updates, tracking links, promotional codes, content requirements, and key deadlines.
• Coordinate affiliate content requests, promotional calendars, campaign briefs, and required campaign materials.
• Monitor affiliate activity and assist with reporting on performance, including traffic, conversions, revenue, content output, and other relevant program metrics.
• Support affiliate partnership renewals and new partnership opportunities by coordinating communications, gathering internal inputs, organizing documentation, tracking next steps, and supporting commercial and contract-related coordination under manager guidance.
• Assist with partner briefings, meeting preparation, follow-ups, and recap documentation.

Influencer Attribution, PR & Earned Media Coordination

• Support influencer attribution by maintaining creator records, tracking links, promotional codes, content details, campaign deliverables, and performance data.
• Support PR and earned media initiatives by coordinating product requests, seeding lists, outreach tracking, shipment details, materials, and follow-up communications.
• Maintain media, creator, affiliate, and partner lists as needed.
• Assist with tracking earned media coverage, seeded content, influencer activity, affiliate activity, and partnership deliverables for reporting purposes.
• Help ensure influencer, affiliate, PR, and paid media activity is aligned with larger campaign and product priorities.

Creative Coordination

• Partner with the Creative team to coordinate asset needs for paid media, affiliate marketing, influencer campaigns, PR seeding, and email.
• Assist with preparing and tracking creative briefs that include campaign objectives, key messaging, platform specifications, requested deliverables, and deadlines.
• Track creative asset status, feedback, and approvals to help ensure materials are delivered on time and in the correct specifications.
• Support the coordination of marketing calendars, creative assets, approvals, launch timelines, testing documentation, and performance reporting as needed.
• Help maintain campaign calendars and ensure that paid media, affiliate, partnership, influencer, and PR, activities are coordinated across teams.
• Support the trafficking and coordination of campaign assets for international markets as needed.