Performance Marketing Executive

Responsibilities:

• Run and scale Google Ads (App Campaigns, Search, YouTube, PMax) and Meta campaigns.
• Own budgets, bids, targeting, and creatives to hit CPI, CPA, CAC, and ROAS targets.
• Track attribution in Singular and analyze funnels, cohorts, and retention in Mixpanel.
• Link campaign data to downstream behavior: installs to activation to payers.
• Run A/B tests on creatives, audiences, and messaging.
• Work with the creative team on performance-led creatives.
• Report weekly on results and next optimizations.

Requirements:

• 2-5 years in performance marketing, user acquisition, or growth for an app or consumer product.
• Hands-on Google Ads, with 50L+ monthly spend managed.
• Strong Meta Ads experience.
• Experience with an MMP (singular preferred; AppsFlyer, Adjust, or Branch is fine) and Mixpanel or a similar product analytics tool.
• Solid grasp of CPI, CPA, CAC, ROAS, CTR, and conversion rate.
• Quantified wins you can explain (e. g., "cut CPA by 30% at 1 Cr/month spend").
• Comfortable in Sheets/Excel and dashboards.

Good to have:

• iOS scaling (SKAN/ATT).
• Regional or Bharat audience campaigns.
• Social, audio, edtech, or entertainment app background.