Performance Marketing Executive

Responsibilities:

• Plan and execute full-funnel paid marketing campaigns for e-commerce brands.
• Drive customer acquisition, retention, and revenue growth via Meta Ads, Google Ads, Google Shopping, Performance Max, and other channels.
• Optimize campaigns for ROAS, CPA, CLTV, and conversion rates.
• Analyze performance data and deliver weekly/monthly reports with actionable insights.
• Collaborate with e-commerce, inventory, CRM, and creative teams to align marketing with business goals.
• Lead A/B testing for creatives, messaging, and audiences.
• Leverage AI tools and automation to improve efficiency.
• Mentor and manage a team of performance marketers.

Requirements:

• Strong experience in e-commerce performance marketing.
• Hands-on expertise with Meta Ads Manager and Google Ads.
• Solid understanding of analytics, attribution, and scaling strategies.
• Experience with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

• Minimum relevant experience of 1 to 3 years.
• Strong team management and team mentoring skills.
• Experience in paid campaign management/Google Ads/Facebook Ads and relevant roles.
• Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
• Exposure to branding, advertising, and online marketing (agency experience).
• Experience managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, etc. ).
• Strong communication, presentation, organizational, and problem-solving skills with the ability to collaborate across teams.
• Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics-driven business environment.