Performance Marketing Executive / Manager

Key Responsibilities:

• Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.
  

• Optimize campaigns to improve cost per lead (CPL) and conversions.
  

• Use AI tools for ad creatives, audience targeting, and campaign optimization.
  

• Track performance using Google Analytics and marketing dashboards.
  

• Work closely with the admissions team to improve lead-to-admission conversion.
  

• Create and optimize landing pages and digital funnels.
  

Requirements:

• 3–5 years experience in performance marketing.
  

• Strong knowledge of Google Ads, Meta Ads, and digital analytics.
  

• Familiarity with AI marketing tools and automation.
  

• Experience in education or edtech marketing is preferred.
  

Key Metrics: Lead generation, cost per lead, and admission conversions.