Performance Marketing Executive

About the role

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.

What you'll do

• Build, launch and optimise paid social campaigns, primarily across Meta Ads.
• Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
• Execute campaigns across key sales moments:
  • Early Bird sales
  • On-sales
  • Line-up announcements
  • Headliner announcements
  • Price increases
  • Last tickets and urgency campaigns
• Monitor performance daily and optimise campaigns to maximise results.

Budget Management & Planning

• Develop weekly media plans with the Performance Marketing Lead.
• Allocate budgets across prospecting and retargeting activities.
• Monitor spend, pacing and efficiency against targets.
• Track and optimise key metrics including CAC, CPM, CTR and CPL.

Performance Analysis & Optimisation

• Analyse audience, creative, placement and conversion performance.
• Design and execute A/B tests to improve campaign effectiveness.
• Share insights and recommendations with marketing and creative teams.
• Leverage AI tools for reporting, analysis and idea generation.

Tracking & Measurement

• Oversee and validate tracking setup across:
  • Meta Pixel
  • Conversions API
  • Google Analytics 4
  • UTM structures
• Ensure data accuracy between advertising platforms, analytics and ticketing systems.

Reporting

• Prepare weekly performance reports including:
  • Spend
  • Revenue
  • Orders
  • CAC
  • ROAS
  • Recommendations and next steps
• Maintain reporting dashboards and trackers.

CRM Collaboration

• Apply CRM audience exclusions and suppression lists where needed.
• Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.

Tools & PlatformsPaid Media

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Reddit Ads

Analytics & Reporting

• Google Analytics 4
• Google Tag Manager
• Supermetrics
• Looker Studio
• Power BI
• Excel / Google Sheets

Automation & Collaboration

• Smartly
• Braze
• ClickUp
• ChatGPT, Claude and other AI tools

What we're looking for

• 2+ years of hands-on experience managing Meta Ads campaigns
• Fluent in English
• 2+ years of hands-on experience managing Meta Ads campaigns.
• 2-3 years of experience in Performance Marketing.
• Fluent Spanish and English.
• Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
• Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.

Nice to have

• Experience with TikTok Ads, Google Ads and/or Reddit Ads.
• Knowledge of Supermetrics, Looker Studio or Smartly.
• Interest in music, festivals and live entertainment.

What you'll get

• 23 days of holidays, Fridays working till 15.00 and 1 day working from home ( on Friday).
• Location: Madrid.

About the company & team

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.We are looking for a Performance Marketing Executive to support the planning, execution and optimisation of paid media campaigns across the Iberian market. This role will play a key part in driving ticket sales for festivals and live events through data-driven digital marketing initiatives.

Who are we looking for (M/F/D)?

Personal Profile

• Hands-on and execution-focused.
• Self-sufficient and proactive.
• Analytical and data-driven.
• Curious and willing to challenge assumptions.
• Adaptable in a fast-changing environment.
• Eager to learn and develop professionally.

Success Metrics

Success Metrics

• Drive ticket sales while maintaining CAC targets.
• Improve CAC and ROAS over time.
• Deliver campaigns accurately and on schedule.
• Ensure reliable, actionable and insightful reporting.