Performance Marketing Executive

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign optimization, lead generation, and performance analysis.

Responsibilities:

• Plan and manage paid advertising campaigns on Google Ads, Meta (Facebook and Instagram), LinkedIn, and other relevant platforms.
• Generate high-quality leads while maintaining a target cost per lead (CPL).
• Optimize campaigns to improve CTR, conversion rate, ROAS, and ROI.
• Perform A/B testing on ad creatives, landing pages, and audience segments.
• Monitor daily campaign performance and optimize budgets accordingly.
• Track campaign performance using Google Analytics, Google Tag Manager, and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the content and design teams for ad creatives and landing pages.