Performance Marketing Executive
About the role
Tonic’s ultimate objective is to bring efficiency to the healthcare system. Tonic is a from-doctors-to-doctors platform that enables the collective brain power of doctors around the world by providing a mobile platform where they can discuss cases and access updated treatment protocols and algorithms.
As a Performance Marketing Executive in the company’s current context, you will have to deliver and sustain an ambitious performance marketing plan across all digital paid channels. This will give you a high degree of autonomy and, collaterally, a high degree of responsibility. You will need to have a growth mindset and some experience in designing and executing campaigns in core channels such as Google Ads, FB Ads, LinkedIn and Instagram in different markets. You also need to be self-sufficient in terms of reporting, analysis and optimization.
Direct Responsibilities
Manage all of Tonic’s performance marketing campaigns
Manage the campaign budget rigorously
Monitor all marketing campaigns and improve them when necessary
Work with designers, copywriters and other stakeholders to ensure updated assets
Track competitors’ activities
Understand market niches, positioning and angles to explore
What we are looking for?
Track record of success running paid campaigns across multiple platforms (Facebook, Instagram, Google SEM, LinkedIn)
2+ years of experience managing paid mobile campaigns in-house / agency side and deep understanding of the mobile app ecosystem
A relevant college degree
Experience in marketing mobile products
Proficient in MS Excel
Demonstrable experience designing and implementing successful marketing campaigns
Basic design skills with low code design tools (i.e. Canva)
Solid knowledge of SEO, web analytics and Google Adwords
Self-starter, get it done mentality
Excellent communications skills
Strong analytical and project management skills
Excited about being highly strategic and operational simultaneously
What we offer:
Our team is our best asset. Work with extremely smart and talented individuals in a company culture that privileges collaboration
Opportunity to be part of a fast-growing start-up and help shape the future of digital health in Europe
A startup experience in the best tech startup community of Porto - Founders Founders
An exciting career opportunity where personal growth and advancement are aligned with the rapid development of a fast-growing company
Enjoy a high degree of responsibility and independence in structuring your work with the possibility to work from home as needed
Performance bonus
Health insurance