Performance Marketing & Growth Manager
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management.
Key Performance Indicators:
• Increase qualified leads for services
• Grow training program enrollments
• Improve conversion rate from leads
• Strengthen brand positioning and awareness
• Optimize campaigns using performance insights
Qualifications:
• Experience in marketing for services and/or training
• Proven track record of lead generation and enrollment growth
• Strong understanding of B2B marketing funnels
• Ability to manage campaigns across channels
• Bachelor’s degree in marketing or related field
Required Qualifications
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making