Performance Marketing Intern
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Performance Marketing (80%)
- Build, launch and manage campaigns on Meta (Facebook, Instagram) and Google (Search, Performance Max, Shopping)
- Maintain account hygiene: negative keywords, audience exclusions, budget pacing, bid adjustments
- Plan and run structured A/B tests on creatives, copy, audiences and landing pages
- Brief and rotate ad creatives with the design team to minimize creative fatigue
- Track ROAS, CPA, CTR and conversion rate; flag problems the same day
- Maintain tracking: Meta Pixel and Conversions API, GA4, Google Tag Manager, UTMs
- Deliver a weekly performance report and a monthly review with recommendations
- Document every account and process in a shared playbook
Other Marketing Responsibilities (20%)
Support email campaigns (setup, segmentation, QA)
Help with social content, competitor ad monitoring and promotions
Assist with in-store and event activations when needed
Requirements
- A genuine eagerness to learn performance marketing; no prior paid campaign experience required, we will train you
- A true gen ai native
- Comfort with numbers and spreadsheets (Excel or Google Sheets)
- Clear written English
- Eligible to undertake a paid internship in the UAE
- Any exposure to Meta or Google Ads (coursework, freelance, own project or certification)
- GA4 and Google Tag Manager experience
- E-commerce or D2C experience (Shopify a plus)
- Basic design skills (Canva, CapCut)
- Interest in pets or pet nutrition
Benefits
Monthly stipend
Structured training in paid media, then hands-on work on a live ad account
Direct mentorship from the marketing lead
Potential conversion to a full-time role based on performance