Performance Marketing Lead

Job Responsibilities:-

• Create and execute a strong performance marketing strategy & execution plan
• Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS
• Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Twitter, Quora, Bing & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.
• Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.
• Manage paid listings on third party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics
• Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy
• Ensure top organic search ranking positions (SEO)
• Conduct regular conversion rate optimization audits with a 360 degree multi-channel dashboard view
• Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns
• Work with cross-functional teams to develop and enhance strategies

Qualification:

• At least 5 years of relevant work experience & expertise in Performance Marketing
• An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google AdWords and other Search Channels)
• Strong analytical skills
• Prior connects with agencies would be a bonus
• Hands-on experience in Email marketing platforms
• Experience in using CRM tools
• Experience of building and managing a team of Performance Marketers & Analysts
• Deep understanding of different lead generation channels and how they function
• Degree/ MBA in Marketing or related field.

Key Skills

Performance Marketing, Targeting and Retargetting, Google Ads, Bing Ads, Linkedin Ads, Google AdWords, SEO, SMM, SMO, Social Media Optimization, Keyword Research, Semrush, Google Search Console, Screaming Frog, Semrush, Link Building, Blog Submission