Performance Marketing Lead

The Performance Marketing Lead will own Orimii's D2C growth engine end-to-end, from traffic acquisition to on-site conversion and revenue. This role goes beyond running ads; it requires strong ownership of the website, funnels, and performance metrics that drive Orimii's D2Cbusiness.You will work closely with brand, creative, tech, and e-commerce teams to ensure the website performs as a high-conversion, insight-led sales channel.

KEY RESPONSIBILITIES

1. Performance Strategy & Growth- Own performance marketing across Meta, Google, and other paid channels- Drive scalable revenue growth while maintaining healthy CAC and ROAS- Build and optimise full-funnel strategies (TOF - MOF - BOF)

2. D2C Website & Funnel Ownership- Own Orimii's D2C website performance as a primary revenue channel- Optimise landing pages, PDPs, checkout flows, and site navigation for conversion- Work with tech / product teams on site improvements, speed, UX, and CRO- Lead A/B testing for creatives, pages, offers, and funnels

3. Conversion Rate Optimisation (CRO)- Identify drop-offs across the funnel and implement fixes- Improve metrics like CVR, AOV, bounce rate, and retention- Align messaging across ads, website, post-purchase

4. Creative & Brand Collaboration- Translate performance insights into creative and messaging direction- Work closely with brand and content teams to ensure ads stay on-brand and compliant- Balance performance efficiency with Orimii's trust-first brand voice

5. Analytics, Attribution & Reporting- Own dashboards and reporting for D2C performance- Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance- Use insights to guide budget allocation and strategy

6. Channel & Stakeholder Management- Coordinate with agencies, freelancers, and internal teams- Set clear KPIs and review performance regularly- Act as the single point of accountability for D2C performance

WHAT SUCCESS LOOKS LIKE:

- Consistent D2C revenue growth with improving efficiency

- A high-performing website that converts traffic into loyal customers

- Clear performance insights guiding business decisions

Qualification: Masters in any related field.