Performance Marketing Lead

# Performance Marketing Lead ## Company Overview We build health and wellness care for mothers and babies across pregnancy through two years postnatal. This happens through three businesses working together: a premium postnatal care institute in Mumbai, a pan-India app, and a nutraceuticals product line — all serving the same mother across the same window of care. ## Job Summary The Performance Marketing Lead is responsible for owning the end-to-end paid acquisition strategy for our three business lines: the Institute, the App, and the Product Line. This role combines creativity with data-driven decision-making, managing campaigns across various platforms while building a robust system for creative testing and iteration to optimize performance continuously. ## Responsibilities - **Paid & Performance Media**: Plan and execute paid acquisition strategies across Meta, Google, and relevant marketplace/quick-commerce platforms (e.g., Amazon Ads, Blinkit, Zepto). - **Budget Management**: Own budget pacing and spend decisions based on real Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets, with daily tracking and adjustments. - **Creative Research & Testing**: Continuously research competitor creatives, format trends, and benchmarks; build a creative iteration engine to test new concepts and formats. - **Agency & Vendor Management**: Brief and hold accountable performance marketing agencies and specialist vendors while evaluating their media plans and creative recommendations against data. - **Measurement & Reporting**: Build and manage performance dashboards, including key metrics like CAC, ROAS, hook rate, and CTR; report detailed performance insights directly to the CEO. - **Collaboration**: Work alongside the Brand & Content Head to ensure creative alignment with brand guidelines while partnering with the Channel Head to determine optimal platforms and moments for paid support. ## Qualifications - **Experience**: 3-6 years of hands-on performance marketing experience, ideally in-house at a Direct-to-Consumer (D2C) or consumer brand. - **Analytical Skills**: Strong fluency in key performance metrics (CAC, ROAS, contribution margin, hook rate, hold rate, CTR) with the ability to write detailed performance reports. - **Creative Testing**: Proven experience in building and running a creative testing process, including research, benchmarking, and iteration. - **Budget Management**: Demonstrated ability to manage real paid budgets across Meta, Google, and other marketplace or quick-commerce platforms. - **Agency Interaction**: Experience managing or working directly with a performance marketing agency. - **Education**: Relevant bachelor's degree in Marketing, Business, or a related field. ## Preferred Skills - Familiarity with quick-commerce ad platforms like Blinkit, Zepto, and Instamart. - Experience in nutraceuticals, wellness, D2C healthcare, or other trust-driven categories. - Prior experience setting up performance marketing measurement for multiple products or business lines simultaneously. ## Experience 3-6 years of relevant performance marketing experience, with a strong focus on hands-on management of campaigns and agency relationships. ## Environment This position is based in Gurgaon and is a full-time role. The ideal candidate will be expected to operate in a dynamic startup environment, being the first in-house performance marketing hire. ## Salary Not specified. ## Growth Opportunities With the impending launch across three business lines, this role offers the potential for significant career advancement within the company as the marketing team expands. ## Benefits - Equal opportunity employer with a commitment to diversity and inclusion. - Parents returning to work are especially encouraged to apply.