Performance Marketing Manager

##### **This is what awaits you:** - You are responsible for lead generation for our B2B solutions via digital funnels, from target audience engagement to handing over qualified leads (Marketing Qualified Leads, MQL) to sales - You build AI-supported workflows and processes for marketing automation - You develop campaigns and individual, AI-supported funnels that are oriented around the specific problems of our customers - You design and build landing pages, set up analytics systems and tracking, and integrate third-party systems as well as interfaces (APIs) - You analyze conversion paths, identify potential, and manage performance based on clear key figures (e.g. MQL volume, MQL-to-SQL rate, cost per lead) - You work closely with sales and our specialist teams and translate complex technical services into understandable value propositions - You can find example projects under [Success Stories](https://accso.de/success-stories) ##### **This is what sets you apart:** - You have a completed degree in business administration, marketing, or a related field such as digital and media economics or media informatics - You bring at least 5 years of practical experience in B2B marketing and have proven success in B2B lead generation via digital funnels (MQL), ideally backed by concrete key figures - You have experience with AI-supported processes for marketing automation, including building AI-supported workflows (incl. basic knowledge of automation tools, e.g. n8n, Make, Zapier, Langdock) - You have experience managing and optimizing organic and paid measures (e.g. SEO/GEO/AEO, Google Ads, LinkedIn Ads) - You have good knowledge of web analytics (e.g. Google Analytics 4) and tracking setups - You have a very good writing style, are creative, confident in your use of language, understand how to market complex services, and can translate technological topics into clear, customer-oriented messages - You are experienced in stakeholder and project management and communicate confidently with management, sales, and specialist departments - You speak German fluently (at least C1) and English very well (at least B2) ##### **Our offer to you:** - 12 days of professional development per year - 14 internal communities and networks for professional exchange and knowledge transfer - Family-friendly working hours and hybrid working with a home office component - JobRad (bike leasing), workation, sabbatical, childcare allowance, health programs, and much more - Fair salary model: the final compensation depends on your qualifications and previous experience ##### **This is Accso:** Accso is a digital partner for demanding, custom software solutions – with an **AI Native Mindset**. We combine excellent engineering and quality awareness with pragmatic use of AI, from conception through development to operation. We are driven by a clear vision: **to make the world a little better** by creating, together with our customers, future-proof software development and measurable impact. At the same time, the **focus is on people** – with our customers just as much as in our teams. We work in a partnership-based, solution-oriented, excellence-driven way, with open communication at eye level. In interdisciplinary teams, you contribute directly at the customer's site – with plenty of room for creativity, active knowledge transfer, and a culture that encourages curiosity, responsibility, and learning. With us, you can bring yourself in as you are, use modern technologies responsibly, and continuously develop both professionally and personally. We look forward to your application. ##### **Your application:** **It is not so important to us that you meet 100% of the job requirements, but that you enrich our team with your talents, your knowledge, and your personality, and that we grow together.** *For us, your talent is decisive, not your gender, origin, religion, sexual orientation, or any disability. ##### **Contact** **Meruyert Alibekova** Talent Manager Mobile: +49 151 40230 874 Email: [bewerben@accso.de](mailto:bewerben@accso.de)